Field S. Screenplay: The Foundations of Screenwriting [Электронный ресурс]. — New York: Delta, 2005. — URL: https://archive.org/details/screenplaythefoundationsofscreenwritingrevisedupdatedsydfield2005 (дата обращения: 03.11.2025).
Campbell J. The Hero with a Thousand Faces [Электронный ресурс]. — Princeton: Princeton University Press, 2004. — URL: https://archive.org/details/herowiththousand0000camp_x3m0 (дата обращения: 03.11.2025).
Heitmayer M., others. The Second Wave of Attention Economics: Lessons for Human–Computer Interaction // Interacting with Computers. — 2025. — Vol. 37, № 1. — P. 18–35. — URL: https://academic.oup.com/iwc/article/37/1/18/7733851 (дата обращения: 04.11.2025).
Ophir E., Nass C., Wagner A.D. Cognitive Control in Media Multitaskers // Proceedings of the National Academy of Sciences of the USA. — 2009. — Vol. 106, № 37. — P. 15583–15587. — URL: https://www.pnas.org/doi/10.1073/pnas.0903620106 (дата обращения: 04.11.2025).
The Attention Economy [Электронный ресурс] // Attention Ethics. — 2020. — URL: https://www.attentionethics.com/the-attention-economy (дата обращения: 26.08.2025).
Peker S., Menekse Dalveren G.G., İnal Y. The Effects of the Content Elements of Online Banner Ads on Visual Attention: Evidence from an Eye-Tracking Study // Future Internet. — 2021. URL: https://www.mdpi.com/1999-5903/13/1/18 (дата обращения: 01.12.2025).
El-Desouky A. Visual Storytelling in Advertising: A Study of Visual Storytelling as a Marketing Approach for Creating Effective Ads // International Journal of Humanities Social Sciences and Education. — 2020. — – URL: https://www.arcjournals.org/pdfs/ijhsse/v7-i10/15.pdf (дата обращения: 01.12.2025).
The Art of Visual Storytelling in Marketing [Электронный ресурс] // Foundation Marketing. — 2023. — URL: https://foundationinc.co/lab/visual-storytelling (дата обращения: 14.11.2025).
9Short-Form Video Examples to Ignite Marketing Success [Электронный ресурс] // Advids. — 2025. — URL: https://advids.co/blog/30-short-form-video-examples-to-ignite-marketing-success (дата обращения: 14.11.2025).
Digital 2025: Global Overview Report [Электронный ресурс] // DataReportal. — 2025. — URL: https://datareportal.com/reports/digital-2025-global-overview-report (дата обращения: 26.08.2025).
Short-Form Videos: Capturing Attention in a 15-Sec World [Электронный ресурс] // Wyzowl. — 2025. — URL: https://wyzowl.com/short-form-video-marketing/ (дата обращения: 14.11.2025).
Short Form Video Marketing & Content in 2025 [Электронный ресурс] // Popular Pays Blog. — 2025. — URL: https://popularpays.com/blog/short-form-video-marketing (дата обращения: 14.11.2025).
The State of Short-Form Video in 2025: A Business Guide to Growth [Электронный ресурс] // Performance Digital. — 2025. — URL: https://www.performancedigital.com/the-state-of-short-form-video-in-2025-a-business-guide-to-growth (дата обращения: 01.12.2025).
The Future of Video Marketing: Why Short-Form Content Dominates in 2025 [Электронный ресурс] // The Reel Factory. — 2025. — URL: https://www.thereelfactory.co/post/the-future-of-video-marketing-why-short-form-content-dominates-in-2025 (дата обращения: 01.12.2025).
YouTube Shorts ads: Asset Specs and Best Practices [Электронный ресурс] // Google Ads Help. — 2024. — URL: https://support.google.com/google-ads/answer/16041697 (дата обращения: 14.12.2025).
TikTok. Creative best practices for performance ads [Электронный ресурс] // TikTok Business Help Center. — 2025. — URL: https://ads.tiktok.com/help/article/creative-best-practices?lang=en (дата обращения: 14.11.2025).
TikTok. Spark Ads 101: Make TikToks into Ads [Электронный ресурс] // TikTok for Business Blog. — 2021. — URL: https://ads.tiktok.com/business/en/blog/spark-ads-101-make-tiktoks-into-ads (дата обращения: 14.11.2025).
Meta. Best Practices for Instagram Video Ads [Электронный ресурс] // Meta Business Help Center. — 2023. — URL: https://www.facebook.com/business/help/188534925073536 (дата обращения: 14.11.2025).