Ребрендинг клуба игры в прятки с помощью нейросетей
Ссылка на оригинальный проект https://portfolio.hse.ru/Project/146027
«Иду Искать» — это клуб игры в прятки для тех, кто хочет активно отдохнуть в непринужденной обстановке, сделать перерыв в рутине и повеселиться в хорошей компании.
справа — оригинальный проект, слева — сгенерированные изображения
Концепция
Для начала работы я попросила Chat GPT сгенерировать три идеи для брендинга клуба любителей играть в прятки на английском языке. Среди идей была и та, которая больше подходила к оригинальному проекту, однако в качестве эксперимента я решила остановиться на варианте с другим настроением:
Concept: An elegant and slightly mysterious brand for a hide-and-seek club positioned as a unique social experience.
Logo: A sleek crest featuring a magnifying glass, tree branches, and a crescent moon to evoke exploration and discovery. Color Palette: Earthy and sophisticated — deep brown, gold, and olive green, paired with subtle beige. Typography: Serif fonts with a vintage touch, combined with modern minimalist sans-serif for contrast. Tagline: «Discover the Hidden, One Game at a Time.» Visual Elements: Illustrations of old maps, hidden pathways, and treasure-style icons. Applications: High-quality invitations for events, leather-bound notebooks, and elegant club pins or patches for members.
промпт: an old vintage poster that says «Discover the Hidden, One Game at a Time.» in serif font. There is a parchment paper and an old map in the background.
Айдентика
Промпт для логотипа был взят из придуманной концепции и дополнен. Генерация выполнялась в Leonardo AI.
Generate a vector minimalistic logo for hide-and-seek club named «The Seek Society». The logo is in a shape of a shield. Inside there is a big magnifying glass that grows like tree from the ground, there is a crescent moon inside magnifying glass, there are tree branches around the magnifying glass. Use earthy and sophisticated color palette with deep brown, gold, and olive green, paired with subtle beige. Use serif fonts with a vintage touch.
Цветовая гамма и шрифт подобраны из генераций плакатов и мерча, расположенных ниже.
Постеры
Для создания постеров использовались доработанные идеи промптов, сгенерированные в Chat GPT.
Промпты (сделано в Recraft):
(1) Create a promotional poster with a vintage map as the main background, featuring aged paper textures, faded topographical lines, and delicate compass roses. In the center, include an magnifying glass overlaid with subtle, elegant line art of filigree. The title, «The Seek Society Awaits», is styled in a sophisticated serif font. Add intricate borders resembling Victorian patterns. The poster is evoking a sense of mystery and refinement.
(2) Design a poster centered around a keyhole that reveals a hidden pathway surrounded by shadowy trees, faint fog, and a warm golden light in the distance. The keyhole is bordered with ornate line art patterns of leaves, stars, and flowing curves. Use an elegant serif typeface for the text: «Dare to Seek, and You Shall Find.» Add intricate borders resembling Victorian patterns.
(3) Create a poster styled like an antique invitation, with torn edges and faded ink. The invitation says: «The Seek Society Cordially Invites You.» There is a map illustration in the background with an «X» marking a spot. Add intricate borders resembling Victorian patterns. The poster should exude a sense of timeless elegance and intri
Промпт (сгенерировано в Leonardo AI):
Create a vertical outdoor poster mockup placed on a newsstand in a city with a vintage charm, such as cobblestone streets, wrought iron balconies, and brick facades. The setting is on a rainy day, with water droplets clinging to the glass of the poster frame and faint reflections of the cityscape visible on its surface. Around the poster, the wet pavement reflects the glow of streetlights and dimly lit storefronts. People with umbrellas pass by in the background, adding life and movement to the scene. A subtle mist or drizzle in the air enhances the mysterious, atmospheric tone, making the poster appear as an intriguing focal point in this vintage urban setting.
Носители
Для создания носителей были использованы идеи, предложенные Chat GPT в концепции проекта: эксклюзивные пригласительные, кожаные блокноты, пин и патч для участников клуба. Весь мерч сгенерирован в Leonardo AI.
Промпт для пригласительного:
Create a high-quality, vintage-style invitation for «The Seek Society» positioned on an elegant table setting. The invitation lies on a dark oak table, surrounded by subtle, mysterious elements. The card itself is crafted from textured parchment, featuring ornate gold embossing of the club’s name «The Seek Society» in a classic serif font. The design uses an earthy and sophisticated color palette, with deep forest green borders, muted gold details, and cream lettering in a classic serif font. The text reads: «The Seek Society Cordially Invites You» «An Evening of Mystery and Discovery Awaits.» Beside the invitation, place a brass magnifying glass, an open antique journal, and scattered pieces of an old map or compass to hint at exploration. Soft, warm lighting from a vintage oil lamp casts delicate shadows across the table, enhancing the invitation’s intricate details. The edges of the card are slightly distressed for an authentic aged look, while a small, unbroken wax seal in rich crimson or gold lies nearby. The surrounding scene is minimal yet elegant, adding a sense of exclusivity and intrigue to the invitation display.
Промпт для блокнотов:
Generate a photo of two leather-bound notebooks. one of the notebooks stands on a dark oak table, the second notebook lies next to it. the notebooks are embossed with the words «The Seek Society» in a serif font. the notebooks are lightly illuminated with a warm light, the background is dark. the photo conveys a mysterious mood.
Промпт для пина и патча:
Design an elegant club pin and patch for members of «The Seek Society,» arranged on a tabletop. The pin is crafted in an antique brass finish, featuring a keyhole surrounded by delicate filigree. The pin is small but detailed, with fine engravings and subtle touches of muted gold and forest green enamel. The patch is shield-shaped, made from textured fabric in deep emerald green, with an embroidered design in soft gold and cream threads. The emblem mirrors the pin’s design, framed by a border of intricate, vintage-style stitching. An elegant inscription «Seek and Discover» is embroidered in an elegant serif font. Pin and patch are arranged on a dark walnut table, surrounded by complementary elements: an aged map, a vintage brass compass, and a few sprigs of dried greenery. The scene is softly illuminated by warm, diffused light from an antique oil lamp or candle, highlighting the textures of the patch and the gleam of the pin.
Пространство
Идеи для пространства клуба любителей играть в прятки были сгенерированы в Chat GPT по запросу: create prompt ideas for generating interior design concepts made for hide-and-seek club «The Seek Society». Remember that «The Seek Society» is an elegant and slightly mysterious brand for a hide-and-seek club positioned as a unique social experience. Use earthy and sophisticated color palette. The interior is with vintage vibe.
Однако по этому запросу получались не особенно креативные решения в виде старых гостиных с кожаными диванами. Я попросила его придумать более необычное описание. С некоторой доработкой получился промпт (все изображения ниже сгенерированы в Midjourney):
Design a space that feels like a forgotten time traveler’s hideout. Walls are adorned with antique clock faces, some functioning and others frozen in time, with hidden compartments behind them. Install a large mechanical centerpiece, like spinning gears or a kinetic sculpture, adding an element of mystery. Furniture includes curved leather sofas, distressed wood tables, and quirky vintage pieces such as repurposed trunks. Secret hiding spots are built into wall-mounted grandfather clocks or behind sliding panels disguised as oversized cogwheels. The color palette blends dark mahogany, tarnished brass, and muted greens. Low, ambient lighting enhances the mystique, with glowing clock dials as subtle light sources.
Close-up interior photo. Resting on a dark walnut console table below is an open antique journal, its aged pages filled with hand-drawn sketches of clocks and cryptic notes written in elegant, faded ink. Beside it, a small crystal magnifying glass with a brass handle lies atop a folded map with frayed edges.
Промпт для Chat GPT: Сreate a close-up camera angle for Interior Design Concept Prompt 6: «The Timekeeper’s Vault» featuring long bookshelves with maps.
Финальный промпт: Capture a close-up view of an antique bookshelf wall filled with rolled maps, leather-bound books, and hidden compartments. The shelves are made of rich, dark mahogany, their edges carved with intricate Victorian patterns. Some maps are loosely rolled and tied with fraying ribbons, while others are carefully tucked into bronze cylinders embossed with celestial designs. A few maps are partially unrolled, revealing aged parchment surfaces with faint sketches of constellations, old-world cartography, and cryptic annotations. Nestled between the shelves, small brass accents like compasses and pocket watches sit as if left in haste. Soft, warm lighting spills from hidden sconces within the shelves, casting gentle highlights on the aged papers and creating a play of shadows on the textured wood. A small, concealed panel is slightly ajar, hinting at a hidden passage. The earthy color palette emphasizes deep browns, muted golds, and parchment beige, evoking an air of mystery and timeless exploration.
Ссылки
Ссылки на использованные нейросети:
https://www.recraft.ai/ https://app.leonardo.ai/ https://www.midjourney.com/