
We have chosen the urban language of road signs and the distinctive intra-urban minimalist aesthetics as the main language for communication and presentation. One of the main symbols we used for communication is the shooter. It’s also a symbol of a merger, a meeting, and a transfer of experience between different artists who come from all over the world, it’s a symbol of movement forward, up, a symbol of flow, a given course, directions. In addition, the festival offers free tours of below-urban art every year, and the shooter is one of the most recognized and popular points on tour routes, as well as a symbol of the city.


