PASTA MAKER — Brand identity & Packaging design
PASTA MAKER is a pasta made for people who want not only to cook but also to get impressions. I’ve developed a name, a brand typeface, and a brand style. By creating a brand style, I tried to make it expressive and modern, to make it different from others and to emphasize its advantages.
Starting with the name, the PASTA MAKER immediately conveys the essence of the brand and the target audience. The special font created for the logo gives it individuality through details that resemble paste, which makes it distinctive and immediately recognizable. Stickers add to brand dynamics and recognition, reflecting the individuality and great taste of the client.
To make it easier for consumers to identify different types of pasta on the shelf, I chose my own color for each product. The upper part of the package is painted in the colour of the article and the lower part remains transparent, allowing buyers to see the product inside. A carefully designed package not only adds visual appeal, but also makes it easier for consumers to find a suitable pasta option.
Through the use of these elements, the brand is presented in a bright and memorable style, which will help to attract the attention of potential clients and highlight itself among competitors.