Полюс Экспресс
Основной проект
Казуальная мобильная кликер ферма, где вам предстоит окунуться в атмосферу Рождества! Выращивайте игрушки для детей всего мира, получайте очки и не забывайте уложиться в срок!
Ссылка на проект: https://portfolio.hse.ru/Project/162958
Изменения
Предыдущий проект был вдохновлён мобильными играми с высокой степенью художественной проработки и яркой атмосферой.
Для сохранения преемственности я решила использовать промт mobile game style, чтобы дизайн вызывал ассоциации с современной и сказочной стилизацией в 3D.
Первые поиски нового стиля, Midjourney
В процессе переосмысления проекта было принято решение реализовать практическую концепцию брендинга в формате тематической кофейни.
Здесь родители могут оставить своих детей под заботливым присмотром Эльфов-Помощников, которые сопровождают их в игровой зоне. Кроме того, эльфы занимаются упаковкой подарков и брендированного мерча для посетителей, создавая уникальную атмосферу сказочного уюта.
Старая обложка проекта и новая, созданная при помощи Midjourney
Промт: A red gift box sitting on top of a snow covered ground, 3d, purple tint, features, official screenshot dazzling lights, depth blur, violet skin, featured on dribble, presents, 3d depth shading, purple magic, gift, dynamic colorful background --ar 2:3
Иллюстрации
Референсное изображение, Midjourney
Промт: A cartoon character standing in front of a christmas tree, christmas elfs, gift factory, flexible character code, elf, elf girl, anamorphic illustration, obese, mobile game style
Midjourney
Промт: Field with snow, toy factory, rails, toy train, presents around, fir trees, elves working around, mobile game style
Midjourney
Промт: Elves at work, wrapping presents, christmas spirit, toy factory, lves working around, mobile game style
Мерч
Генерирование мокапов открыток в Leonardo.ai
Мокап открытки со сгенерированными изображениями, Leonardo.ai, Midjourney, Adobe Photoshop
Промт: high-resolution, intricately detailed digital illustration of a long, horizontal postcard mockup, set against a warm, creamy white background, evoking a sense of nostalgia and wonder, featuring a whimsical, magical toy factory scene at Christmas, with twinkling string lights, ornate golden filigree, and lush, vibrant evergreen garlands, amidst a bustling, snow-globe-inspired atmosphere, with delicate, swirling snowflakes gently falling from above, and a mesmerizing, iridescent glow emanating from the factory windows, casting a warm, inviting ambiance, with an overall color palette of rich, sugary hues, including candy cane reds, emerald greens, and creamy whites, transporting the viewer to a fantastical, dreamlike world of enchantment and joy.
Сводка проведена в Photoshop.
Услуга по упаковке подарка в фирменную коробку, Midjourney
Промт: Whimsical packaging boxes in a cartoon style, inspired by Christmas elf aesthetics, featuring vibrant colors, playful patterns, and magical holiday elements. A realistic 3D mockup with high-quality textures, soft lighting, and a charming festive atmosphere, perfect for gift wrapping or seasonal branding, «Pole Express» --ar 2:3 --stylize 750
Фирменные игрушки, Midjourney
Промт: A 3D render of a charming Christmas elf girl toy, featuring vibrant festive colors and detailed craftsmanship. Presented in a high-quality mockup with realistic textures and lighting, capturing a magical holiday atmosphere. Ideal for seasonal displays or product branding, white background --ar 2:3 --stylize 750
Айдентика
Поиски логотипа, Midjourney
Промт: Candy shop, Logotype, «Pole Express», --ar 2:1 --stylize 50
Логотип на носителе, Midjourney
Промт: Candy shop, Logotype, «Pole Express», --ar 2:1 --stylize 750
Coolors.co
Подобранный шрифт «Segno Brush Bold» с помощью сервиса Myfonts.com
Логотипы, Recraft.ai
Coolors.co
Промт: Logotype, lolipop, uncompressed png, emoji style, christmas tree, clean logo, app icon, candy canes, official store photo, spruce branches, stamp style, «Pole Express»
Постер магазина в торговом центре, Leonardo.ai, Midjourney, Adobe Photoshop
Промт для мокапа: Create a vibrant vertical poster, approximately 6 feet tall, placed prominently in a bustling shopping mall, beckoning passersby to a magical toy store, evoking the enchanting atmosphere of Christmas, adorned with festive ornaments, twinkling fairy lights, and gigantic snowflakes suspended from the ceiling, with a backdrop of warm, rich colors, such as emerald green, crimson red, and golden yellow, featuring whimsical illustrations of beloved toys, including teddy bears, trains, and dolls, surrounded by ornate, cursive typography in shimmering silver, against a soft, gradient blue sky with fluffy white clouds, with the store’s logo, a stylized, golden bell with a red bow, prominently displayed at the top, and the tagline «Unwrap the Magic this Holiday Season» written in bold, elegant script at the bottom, inviting shoppers to indulge in a world of wonder and joy.
Промт для постера: Friendly Christmas Elves Invite You to the Cafe, A vibrant Christmas-style poster in a cartoon design, inspired by mobile game aesthetics. The poster features a cozy Christmas cafe with festive decorations, warm holiday colors, and playful details. An eye-catching advertisement with space for a cheerful inscription, perfect for promoting seasonal offerings, Interior, «Pole Express». --ar 2:3 --stylize 50
Сводка проведена в Photoshop.
Интерьер
Референсное изображение, Midjourney
Промт: A whimsical and magical cartoon-style interior of a Christmas-themed toy cafe. The space is divided into two distinct zones: a cozy café area with festive tables and chairs for adults and children, and a vibrant play zone where kids navigate a labyrinth in search of hidden presents. The café features warm, fairy-tale-inspired decor with twinkling lights, toy-themed ornaments, and a festive color palette. At the end of the play area, there’s an enchanting cashier counter designed like a storybook setting, where elves or magical staff wrap the gifts that children have found in the labyrinth, hyperrealism, Mystery, coziness, fantasy.
Совмещенные пространства
Совмещенные интерьеры для кафе-магазина, Midjourney
Промт: A whimsical and magical cartoon-style interior of a Christmas-themed toy cafe. The space is divided into two distinct zones: a cozy cafe area with festive tables and chairs for adults and children, and a vibrant play zone where kids navigate a labyrinth in search of hidden presents. The cafe features warm, fairy-tale-inspired decor with twinkling lights, toy-themed ornaments, and a festive color palette. There’s an enchanting cashier counter designed like a storybook setting, where elves or magical staff wrap the gifts that children have found in the labyrinth. Hyperrealism, mystery, coziness, fantasy, --chaos 5 --ar 2:1 --stylize 500
Использованные инструменты