GAB means BAG (brand)
(GAB) is the opposite of a bag, the name literally reverses the meaning of the usual acquisition of an object. You don’t have to find something funny and unusual on the Internet for a long time when you can pick a set that suits you in different ways and collect it at home.
Everyone has the option of an individual approach to select all parts of the accessories up to such small details as the colour of the thread or button. It’s an opportunity to create an accessory that no one else has, and will never have.
GAB means BAG or GEB means BEG hasn’t had to think about the name for a long time, and she’s a bag in Africa, so the magical whip of a stick and the turn of a word is GAB. The trick to attract the audience is to try to decipher the name.
So far, there are five collections of different materials: — Fetr vol.1 — Jina — Meh (artificial) — Skin (artificial) — Metal
That’s where the brand started. In the development of the model, a certain principle of assembly has emerged, as well as form, as is the case in subsequent collections.
Fetrole collection
Fetrole collection
Fetrole collection
The jinx models exist in two main colors, the names of which are «KIM» (black-grey) and «PERIS» (blue).
We all know about the big fight of these divas, and if we look at the jean models, we’re thinking of the images of social friends: the blue/blue jean represents the same American rich blonde who’s all available and in control, and the black one is the darkest horse Kim, who got hooked up in time and made a good fit, and she chose her best friend, but it’s not forever like their friendship.
Jinx models
All jean models are cut off from unnecessary jeans (with any defects or no socks) and are thus processed in a form of apsicling.
The fur bags for each represent different characters from «The Corporation of Monsters»: Vazovsky (green), Little Boo (pink) and Sally (blue).
Laundry models
The models use Artificial fur.
Metal models
According to Michael Larionov (I don’t know him personally) in VKontakta: «Anything more than 5k is presented as a suite: La measures, Tom Ford, a sausage.»
Skin
Leather models
These models use Artificial skin.
Three images were created for photography, which kept the mood set. It’s a work with a concept — a bag of all kinds of onions and garlic.
In the presentation of a brand on media such as a presentation or a printed product, the elements of the Windows operating system interface are used.
The same clip that told us how to use the computer now tells the buyer which purse to pick.
This visual «happiness» immediately calculates a clue for the user, as well as a target with a reference to the 2000 (the same clip).
Branding
Earl. Part of the project focused on active color + incompatible font couples — one strong visual code that works well for the camera (blogging, advertising, etc.) and attracts attention.
The idea came up for merch, because the brand’s name is consistent with the well-known GAP clothing brand, to play with this resemblance and that it might look like a plagiarist (black PR is also a PR), for example, like the Naik packages from the market.
Onukbuk
The full version of the onion can be found