Yamal. Heart of the North
Оригинальный проект: серия масштабируемой графики для школы в городе Салехард
Для создания названия и описания проекта я использовала ChatGPT. Промпт: «Come up with a description for a brand of Yamal Peninsula tourism products inspired by the nature and culture of Yamal. Brand name „Heart of the North“. Brand sells merch and souvenirs».
«Heart of the North» — это сувенирная продукция, вдохновленная захватывающими дух пейзажами и богатой культурой полуострова Ямал. От изделий ручной работы до предметов, воспевающих арктические традиции, — наши товары воплощают в жизнь дух Ямала. Заберите домой частичку Севера и его вечных историй.
Промпт: Design a series of hand-carved miniature figurines that depict the traditional Nenets way of life, focusing on reindeer herding and sleds
Для генерации проекта был преимущественно использован MidJourney. Работа в проекте построена на создании иллюстраций и мокапов на основе картинок-референсов из оригинального проекта. Выставлен низкий уровень влияния исходного изображения, --iw 0.3.
Основные цвета бренда были выделены из оригинального проекта с помощью Adobe Color
Продукт
Промпт для ChatGPT: «Придумай 20 предметов, которые могут быть представлены в бренде „Yamal. Heart of the North“».
Платки, вдохновленные традиционными орнаментами:
Design a series of scarves inspired by traditional Nenets embroidery and weaving patterns, capturing the vibrant colors and intricate motifs of Arctic culture. The scarves should be visually stunning, with bold, geometric patterns that evoke the spirit of the North. minimalistic, geometricКовры с орнаментами:
Design a collection of Nenets-inspired woolen carpets that reflect the traditional designs and Arctic colors of the Yamal Peninsula. The carpets should be warm, cozy, and visually stunning, evoking the spirit of the Arctic and the rich cultural heritage of the Nenets people. minimalistic, geometricДеревянные фигурки:
Design a series of hand-carved miniature figurines that depict the traditional Nenets way of life, focusing on reindeer herding and sleds. The figurines should be intricately detailed, colorful, and visually appealing, capturing the spirit of the Arctic and the rich cultural heritage of the Nenets people. minimalistic, geometri
Керамические чашки:
Design a series of ceramic mugs with vibrant, hand-painted designs that capture the breathtaking beauty of the Northern Lights (Aurora Borealis) and the Arctic spirit of the Yamal Peninsula. The mugs should be unique, colorful, and eye-catching, evoking the magic and wonder of the Aurora. minimalistic, geometricТравяной чай:
Design a series of locally sourced herbal tea sets, packaged in decorative tins with Yamal-inspired designs. The tea sets should evoke the spirit of the Arctic and the traditional Nenets way of life, while also highlighting the unique flavors and ingredients of the region. minimalistic, geometric
Плюшевые игрушки:
Design a series of soft, detailed and very fluffy plush toys featuring Arctic wildlife, such as polar foxes, reindeer, and owls. The plush toys should be designed to evoke the spirit of the Arctic and the traditional Nenets way of life, while also being cuddly and endearing. minimalistic, geometricПространство
Экстерьер сувенирного магазина
Design the exterior of a unique souvenir shop called 'Heart of the North', inspired by the breathtaking landscapes and rich culture of the Yamal Peninsula. The shop’s exterior should reflect the spirit of the Arctic and its traditions, while also being visually appealing and inviting to customers. cosy, minimalistic
Интерьер сувенирного магазина
Design the interior of a unique souvenir shop called 'Heart of the North', inspired by the breathtaking landscapes and rich culture of the Yamal Peninsula. The shop should reflect the spirit of the Arctic and its traditions, showcasing handmade crafts and items that celebrate the region’s heritage. cosy, minimalistic
Логотип
Промпт для генерации создан в ChatGPT, логотип сгенерирован в Leonardo.Ai, перспектива логотипа исправлена с помощью Adobe Photoshop
Запрос в ChatGPT: напиши промпт для генерации логотипа бренда «Yamal. Heart of the North». Логотип должен быть ярким и привлекательным, минималистичным, на белом фоне. Добавь описание цветовой палитры.
Промпт: «Bright and minimalistic logo for the brand „Yamal. Heart of the North“. The logo includes stylized elements of Yamal’s nature: northern lights, snowflakes, harmoniously combined in a modern design. The main theme of the illustrations is movement and exploration of the surrounding world. The color palette is inspired by the Arctic regions and includes saturated shades: deep purple, bright blue, soft blue, rich green and bright red. These colors symbolize Arctic sunsets, tundra, northern lights and the warmth of tradition. The brand name „Yamal. Heart of the North“ is located under the graphic element. The background is white to keep the overall look of the logo clean and light.»
Плакаты
Типографика добавлены в Adobe Photoshop, шрифт «Multicolore» выделен из логотипа с помощью MyFonts.
Design a series of posters for the 'Heart of the North' brand, a souvenir product line inspired by the breathtaking landscapes and rich culture of the Yamal Peninsula. The posters should evoke the spirit of Yamal and the Arctic traditions that the brand embodies. Lettering 'Yamal forever', minimalistic, geometric --ar 3:4
Носители
Шоперы:
Design a series of eco-friendly canvas totes featuring artistic depictions of Yamal’s wildlife, such as polar foxes, reindeer, and other Arctic animals. The totes should be visually stunning, with vibrant colors and intricate designs that evoke the spirit of the North. minimalistic, geometricАроматические свечи:
Design a series of scented candles that evoke the Arctic landscapes and traditional Nenets way of life. The candles should be inspired by the unique scents and textures of the tundra, such as tundra herbs, snow, and pine. minimalistic, geometric --ar 3:2
Открытки:
design a postcard series inspired by serene landscape of the Yamal Peninsula, with rolling hills, snow-covered trees, and a traditional Nenets tent. minimalistic, geometric --ar 4:3Добавлено к промпту: postcards are portrayed on the wooden table