merger ai
Concept
В рамках студенческого проекта «ДНК бренда» я создавала одежду в стиле Ann Demeulemeester. Я решила переосмыслить сделанные образы, превратив в стартап — собственный бренд. Основная цветовая гамма была выбрана ввиду своей востребованности, а так же личных предпочтений автора. Merger — бренд одежды и аксессуаров из черных перьев. Визуализация выполнена с помощью нейросети.
Original project
Оригинальный проект
Logo
Название merger родилось уже после создания первого проекта, основываясь на его концепции объединения человека и птицы.
merger — в переводе с англ. слияние, поглощение
Вариация логотипа
prompt:
- frontal photograph, close-up of the black feathers with «merger» text
С помощью сервиса What The Font выяснилось, что наиболее подходящим шрифтом под сгенерированный оказался Macahe Expanded Medium.
Измененный логотип
Branding
Палитра adobe color
Вариация упаковки
Вариация упаковки
prompt:
- A striking and unique front photo of rectangular shopping bag, which is made of black paper. The bag have a mininalistic chain on the handles with the black feather in the end of it. The bag feature a white minimalistic inscription that reads 'merger' on the front side. The background is plain white. This captivating image combines fashion, art, and a touch of the surreal., photo - A striking and unique front photo of a package, which is made of black glossy paper in style of filippo sorcinelli ne il giorno ne l’ora. The package is wrapped around by thin black ropes and have a minimalistic chain with the black feather in the end of it. The background is plain white. This captivating image combines fashion, art, and a touch of the surreal., photo
Visual product
Сумка-тоут
Сумка
prompt:
- A striking close-up monochrome fashion photography of the big black tote bag made of black feathers. The bag lies on a big concrete block. The overall atmosphere of the image is mysterious and captivating, inviting the viewer to appreciate the beauty of unconventional artistry., photo
Обувь
prompt:
- A close up photograph of thin female legs in white tights on the concrete floor in avant-garde fashion surrealistic heels crafted entirely from black feathers. The feathers flow down the legs, adding to the overall bold and visually striking effect
Ювелирные украшения
Ювелирные украшения
prompt:
- A striking close-up fashion photography of the silver massive matte rings in brutalism style like 1017 alyx 9sm with details of black natural feathers on chains. The jewelry lie on a big concrete block. The overall effect is both bold and elegant, with a touch of surrealism and artistry., photo
Campaign
Для генерации вариации иллюстраций кампейна видоизменяется один заданный промпт.
- A striking monochrome lookbook photograph featuring a slim long hair girl dressed in an avant-garde ensemble in Ann Demeulemeester campaigns style. She is wearing an long oversized long sleeve garment made entirely of black feathers. The overall effect is both bold and elegant, with a touch of surrealism and artistry., photo
prompt:
- A striking monochrome lookbook photograph featuring a slim long hair girl dressed in an avant-garde ensemble in Ann Demeulemeester campaigns style. She is wearing an long oversized long sleeve garment made entirely of black feathers like Alexander McQueen Dress, The Horn of Plenty, Autumn/ Winter 2009 collection. The overall effect is both bold and elegant, with a touch of surrealism and artistry., photo
prompt:
- A striking monochrome lookbook photograph featuring a slim long hair girl dressed in an avant-garde ensemble in Ann Demeulemeester campaigns style. She is wearing a top with collar garment made entirely of black feathers. The overall effect is both bold and elegant, with a touch of surrealism and artistry., photo
Visual space
Пространство магазина
Пространство магазина
Пространство магазина
Пространство магазина
prompt:
- A minimalist monochrome space with a light gray concrete floor and walls, along the perimeter of the walls there are rails with clothes made from black feathers. On one of the walls there are concrete shelves for clothes. In the middle of the room there is a round black leather sofa in a modern style.
В изображениях были подтянуты контраст и теплота для более полноценной цветовой палитры.
Promotion
C помощью сервиса What The Font удалось определить шрифт текста на постере: Vinila Extended Extrabold Впоследствии сгенерированный нейросетью шрифт логотипа был изменен на него.
prompt:
- monochrome poster with a realistic close up fashion photo of a female androgynous model with the text «merger» below it, written in white, she has very white skin, wet styling on her hair, black feathers wrapped around her hair, in style of self portrait and 032c
Нейросети
- Midjourney - телеграм бот Хромик - What The Font - Adobe Color