Бренд премиального парфюма «Родина» // AI Edition
Оригинальный проект
«РОДИНА» — бренд премиального парфюма с ароматом городов России
Ароматы переносят в моменты и места, пропитанные атмосферой того или иного города. Минималистичный монохромный стиль позволяет каждому ассоциировать город со своими воспоминаниями и эмоциями
Флакон выполнен в форме капсулы; аналогично капсуле воспоминаний во флаконе находится аромат, который вызывает чувство ностальгии, индивидуальное для каждого человека
Генерация с помощью AI
Для генерации изображений было использовано два сервиса: Midjourney и Leonardo AI. Помимо этого для детализации и конкретизации промптов использовался ChatGPT
Айдентика
Для генерациях логотипа был использован сервис " Leonardo Phoenix». Затем на основе полученного изображения была составлена палитра в «Adobe Colour», а после подобран близкий по начертанию шрифт с помощью сервиса «What is font»
Логотип
Цветовая палита
Шрифтовое решение
IMAGE PROMPT Design a logo for a luxury perfume brand, «РОДИНА» (Rodina). The style should be minimalist and elegant, using a sophisticated font. The logo must use map of Russia as a drawing included to logo. The logo should evoke a sense of luxury and sophistication. Consider using subtle metallic textures or a color palette inspired by silver or platinum. The logo should be versatile enough for use on packaging and marketing materials.
Продукт
Для генерации корректной формы бутылька в первую очередь был использован ChatGPT. Фотография из оригинального проекта была загружена в вышеуказанный сервис, с запросом «write a prompt for ai to generate images for the luxury perfume brand saving the form, style and material of the product in details»
Leonardo Phoenix // Midjourney
LEFT IMAGE PROMPT A product shot of a silver, brushed-metal perfume bottle, cylindrical with a slightly rounded cap, resembling a bullet shape. The word «РОДИНА» (or transliteration) is subtly embossed on the bottle. The background is a minimalist light grey. High-resolution, photorealistic rendering, studio lighting, 8k resolution, detailed texture, metallic sheen, product photography style.
RIGHT IMAGE PROMPT A product shot of a silver, brushed-metal perfume bottle, cylindrical with a slightly rounded cap, resembling a bullet shape. The word «РОДИНА» (or transliteration) is subtly embossed on the bottle. Three rectangular boxes, pale grey/off-white, arranged in a staggered stack. The word «РОДНИКА» (or transliteration) is subtly embossed on each box. A faint, abstract, almost watercolor-like pattern or texture is visible beneath the surface of the box. The background features a blurred, slight abstract grey gradient color. High-resolution, soft lighting, product photography style, detailed texture.
Парфюм «Родина» // Midjourney
IMAGE PROMPT A product shot of 3 silver, brushed-metal perfume bottles, cylindrical with slightly rounded caps, resembling a bullet shape. The word «РОДИНА» (or transliteration) is subtly embossed on each bottle. The background is a minimalist light grey. High-resolution, photorealistic rendering, studio lighting, 8k resolution, detailed texture, metallic sheen, product photography style
Плакат с серией продукта // Midjourney
IMAGE PROMPT Generate a mockup of series of 3 perfume posters for Rodina. The style is minimalist and elegant, featuring a high-resolution image of the Rodina silver, brushed-metal perfume bottle, cylindrical with a slightly rounded cap, resembling a bullet shape. The background is grey and white, with a map of Moscow, Saint Petersburg and Nizhny-Novgorod. The text «Rodina. Mosow» (1st poster), «Rodina. Saint Petersburg» (2nd poster), «Rodina. Nizhny-Novgorod» (3rd poster) is displayed in a clean, elegant font. The overall mood is luxurious and sophisticated. High-resolution, 8k resolution.
Упаковка
Генерация упаковки была произведена в сервисе Midjourney был написан промпт, который, спустя 4-5 генераций и небольших изменений, выдал желаемый результат
THE TRIAL IMAGE PROMPT Three minimalist white boxes, slightly open, each containing a silver metallic capsule-shaped perfume bottle. The boxes have a subtle embossed city map pattern. Soft, diffused lighting. Clean, elegant aesthetic. Photorealistic rendering. 8k resolution
Упаковка продукта // Midjourney
THE IMAGE PROMPT Three slightly open, off-white boxes, each containing a silver, capsule-shaped perfume bottle. A faint city map pattern is embossed on the box base. Inside the box’s lid, the text «Аромат твоего города» (or transliteration) appears in a subtle, elegant font, followed by the city name («Санкт-Петербург», «Москва», «Нижний-Новггород»). Soft lighting, minimal shadows, clean background. Photorealistic style. 8k resolution.
Упаковка продукта // Midjourney
THE IMAGE PROMPT Three luxury perfume gift boxes, minimalist white design with subtle grey city map texture. Each box contains a silver cylindrical perfume bottle. The style should be reminiscent of high-end product photography; clean lines, soft lighting, and a focus on luxurious materials. High-resolution, 8k, photorealistic
АФИШИ
Для плакатов я использовала схожий промпт для обоих серверов, меняя пропорции картинки, для смены кадра и композиции. Также, в промте изменялось название города и условия для фона, с целью соответствия картинки настроению города, как и задумываюсь в концепции продукта
Для начала была проведена. генерация плакатов, а только после этого были генерированы мокапы для плакатов и билбордов в городской среде
Плакат // Midjourney
IMAGE PROMPT Create a horizontal billboard design. The main visual is a stylized, muted black and white map of Moscow. Centrally positioned is the text «Rodina. What Moscow smells like,» using a clean, elegant, minimalistic font. There is also an image of a silver, brushed-metal perfume bottle, cylindrical with a slightly rounded cap, resembling a bullet shape. The background features softly blurred, unsaturated desaturated imagery of typical five-story Moscow buildings, creating a nostalgic atmosphere, it is raining. The overall color palette should be muted and evocative.
Афиши // Midjourney
LEFT IMAGE PROMPT Create a mockup of vertical billboard. The main visual is a stylized, muted black and white map of Nizhny-Novgorod. Centrally positioned is the text «Rodina. What Nizhny-Novgorod smells like,» using a clean, elegant, minimalistic font. There is also an image of a silver, brushed-metal perfume bottle, cylindrical with a slightly rounded cap, resembling a bullet shape. The background features softly blurred, desaturated grey imagery of typical natural landscapes, creating atmosphere, it is cloudy and rainy.
RIGHT IMAGE PROMPT Create a mockup of vertical billboard. The main visual is a stylized, muted black and white map of Nizhny-Novgorod. Centrally positioned is the text «Rodina. What Nizhny-Novgorod smells like,» using a clean, elegant, minimalistic font. There is also an image of a silver, brushed-metal perfume bottle, cylindrical with a slightly rounded cap, resembling a bullet shape. The background features softly blurred, desaturated grey imagery of typical five-story natural landscapes, creating atmosphere, it is a bit sunny.
Плакат // Leonardo Phoenix
IMAGE PROMPT Create a mockup of horizontal billboard. The main visual is a stylized, muted black and white map of Saint-Petersburg. Centrally positioned is the text «Rodina. What Saint-Petersburg smells like,» using a elegant, minimalistic font. There is also an image of a silver, brushed-metal perfume bottle, cylindrical with a slightly rounded cap, resembling a bullet shape. The background features softly blurred, desaturated imagery of typical five-story Saint-Petersburg buildings, creating a nostalgic atmosphere, it is raining. The overall color palette should be muted and evocative.
Носители
Визитки // Leonardo Phoenix
IMAGE PROMPT Generate a photorealistic mockup of RODINA business card. The cards are high-quality, thick stock, with a subtle texture. Cards are horizontal 9:16. On a business card there is a white text «RODINA» and dark-grey background. On the other side there is a back lined map an white background. The cards are neatly arranged on a clean, light grey surface. High-resolution, 8k.
Сумка для духов // Midjourney
LEFT IMAGE PROMPT Photorealistic studio image small, oval RODINA perfume bag (smooth, gunmetal-grey leather) with a long, thin black leather shoulder strap. Steel details include minimalist clasps. There is an inscription «RODINA» in the middle. The background is white and greyish, it is studio shoot. The overall style is elegant and minimalist. High-resolution, 8k, shallow depth of field
RIGT IMAGE PROMPT Generate a photorealistic image of a small, oval-shaped RODINA perfume bag, opened to reveal a RODINA perfume bottle nestled inside. The bottle is a silver, brushed-metal perfume bottle, cylindrical with a slightly rounded cap, resembling a bullet shape. There is a text «RODINA» in the middle. The bag is made of smooth, metallic-colored leather with subtle steel hardware details. The long leather strap is casually draped. The background is a studio grey wall. Image is in macro mode. High-resolution, 8k
Свечи // Midjourney
IMAGE PROMPT Studio shot of a set of three candles in a case made of smooth steel and metal. The candles are lit, the light is reflected on the background. The text «RODINA» is in the middle. The background is simple, neutral color, white-gray background. High resolution, detailed texture, soft lighting
Кофейные чашки // Leonardo Phoenix
IMAGES PROMPT Create a photorealistic rendering of three metal coffee cups for the Rodina brand. The cups are cylindrical in shape, tapering slightly towards the top. They feature a minimalist design with clean lines and a high-quality finish. Small embossed text «RODINA» is carefully placed at the base of each cup. The material looks like matte stainless steel. Soft natural lighting highlights the texture and quality of the metal. High resolution, 8k.
Пространство
Бутик. Экстерьер // Midjourney
IMAGE PROMPT Photorealistic image: Exterior of a luxurious RODINA perfume boutique. Elegant design, sophisticated storefront. High-resolution
Витрины // Leonardo Phoenix
IMAGE PROMPT Photorealistic image, 3D render: showcase of a luxurious RODINA perfume boutique. It illustrates silver, brushed-metal perfume bottles, cylindrical with slightly rounded caps, resembling a bullet shape. Elegant design, sophisticated storefront. High-resolution.
Витрина // Midjourney
LEFT IMAGE PROMPT Photorealistic image, 3D render: showcase of a luxurious RODINA perfume boutique. It illustrates silver, brushed-metal perfume bottles, cylindrical with slightly rounded caps, resembling a bullet shape. Elegant design, sophisticated storefront. High-resolution. Style: similar to one on pictures
RIGHT IMAGE PROMPT Photorealistic image, 3D render: showcase of a luxurious RODINA perfume boutique. It illustrates silver, brushed-metal perfume bottles, cylindrical with slightly rounded caps, resembling a bullet shape. Bottles are lying in boxes. The boxes are slightly opened, minimalist white. The boxes have a subtle embossed city map pattern. Elegant design, sophisticated storefront. High-resolution. Style: similar to one on pictures
Используемые сервисы