Бренд средств по уходу за одеждой и обувью глазами AI
Исходный проект
Ребрендинг глазами ИИ
ONEDAY — бренд туристических товаров. В рамках старого проекта была разработана упаковка средств без резкого запаха для защиты одежды и обуви от воды и грязи. Я решила сохранить минималистическую стилистику и цветовую гамму при создании генерации изображений с помощью нейросетей. В ходе разработки этого проекта были использованы такие ресурсы, как Dall-E 3 (создание логотипа), Adobe Color (подбор цветов), MyFonts (подбор шрифта), Recraft ai (плакаты, деловая документация, дополнительные носители), Leonardo Phoenix (упаковка, пространство), Chat GPT.
Логотип и фирменные цвета
Promt (for logo): Create logo on white background for ONE DAY hiking products brand, vector, minimalist
Шрифт
Деловая документация
Promt: Create a print layout (paper, envelope, business cards) on a white background for the travel-related brand ONE DAY in a minimalist style using white, black, blue and red colors
Дополнительные носители
Prompt: Create a variety of minimalist stickers for clothing and footwear care products for hiking related brand ONE DAY using white, red and blue colors on a black background
Prompt: Create a photorealistic image of ONE DAY hoodie with an outdoor-inspired design, featuring a compass logo or slogan like 'In any weather on a hike.' The hoodie is oversized in earthy tone
Плакаты
Promts: [1] Minimalistic promotional poster for travel related brand ONE DAY. The poster shows a metal canister with a transparent cap and a handle with a carabiner attached. The background is a breathtaking mountain landscape. The poster is printed on high-quality paper and reads «In a hike, rain or shine» in bold letters. [2] Minimalistic promotional poster for ONE DAY, a travel related brand. The poster shows a long cylindrical metal package in the form of a canister with a transparent lid and a handle with a carabiner. In the background is a breathtaking mountain landscape. The poster is printed on high quality paper and reads «Hiking in all weathers» in bold letters. [3] Minimalistic promotional poster for ONE DAY, a travel related brand. The poster shows a long cylindrical metal package in the form of a canister with a transparent lid and a handle with a carabiner. In the background is a breathtaking forest landscape. The poster is printed on high quality paper and reads «ONE DAY — protect from the weather» in bold letter
Упаковка
Для создания упаковки я использовала Leonardo Phoenix. Promt: A set of modern and minimalistic images of water-repellent clothing sprays, featuring sleek cylindrical bottles with silver metal trim and clear caps. A small red or blue carabiner clip is attached to the bottle, emphasizing portability. Layout includes several bottles arranged in an organized fashion on a neutral gray background. The design emphasizes a high-quality, professional and functional aesthetic focused on outdoor or domestic use.
Promt: Modern and minimalistic water-repellent garment sprays in the form of sleek cylindrical bottles with silver metallic finish and transparent caps. A small red or blue carabiner clip is attached to the bottle, emphasizing portability. The layout includes several bottles arranged in an organized manner on a shelf in a travel goods store.
Promt: A modern and minimalistic water-repellent garment spray in the form of a sleek cylindrical bottle with a silver metallic finish and a transparent cap. A small red carabiner clip is attached to the bottle, emphasizing portability. The bottle is set against a natural texture background of gray and white marble rocks. The backdrop of rocks with pronounced black and white veins creating contrast. The lighting is natural, soft, emphasizing the texture of the stone surface and the transparency of the bottle cap. Composition close-up, focusing on the bottle, background details slightly blurred.
Пространство
Для создания пространства я сначала попросила Chat GPT создать описание для генерации нужного изображения. Prompt: Create a modern and inviting interior for a travel goods store called ONE DAY. The space should combine functionality with an adventurous spirit, showcasing sleek displays and natural elements that evoke a desire to explore. Use warm, earthy tones combined with metallic accents such as brushed steel and matte black to create a sophisticated yet approachable atmosphere. Organize shelves and racks that display items such as backpacks, hiking and outdoor gear. Add wall graphics of mountain scenery, maps and compasses for inspiration. Incorporate soft diffused lighting with brighter task lighting to highlight key merchandise/
