Original size 2480x3500
ZIGURD / AI Переосмысление
ОПИСАНИЕ БРЕНДА
Zigurd — это магазин, дающий возможность почувствовать себя частью сурового и легендарного мира викингов. Магазин специализируется на продаже холодного оружия и других товаров, вдохновленных скандинавской мифологией.
Original size 1456x816
Midjourney: The bold sans-serif white text ’ZIGURD’ glows at left side and ’SHOP’ at right side A dramatic ad poster for the Viking-inspired shop, ’ZIGURD.’ The composition centers on a glowing blue axe embedded in a weathered wooden stump, surrounded by a few carefully displayed Nordic weapons, such as intricately designed swords and daggers, leaning against the stump. The background fades into the sleek, black-and-blue-lit interior of the shop, with hints of fur and wooden accents. The design is bold, clean, and evocative, emphasizing the shop’s unique blend of tradition and modernity. —v 6.1 —ar 16:9
Для улучшения изначального промта использовался Chat-GPT, далее производилась генерация изображения в Midjourney, которое позже апскейлилось в Topaz Photo Ai.
ПРОДУКЦИЯ
Original size 3500x1962
Проба работы с сезонами и эффектами камеры
Midjourney: A detailed, slightly low-angle close-up of a gleaming, nordic runes ornate axe resting on a weathered, gray-blue log in a snowy, winter forest scene; the interplay of textures, straight handle, snow, and muted, icy tones creates an evocative, cold atmosphere, photorealistic, with out-of-focus background and sunlight filtering through. —v 6.1 —ar 16:9
Нож в Midjourney: A dark, detailed, intricately carved knife head with Celtic knotwork design, lying diagonally on a black background, showcasing deep shadows and a smooth, polished surface. The dark wooden handle curves elegantly towards a sharp, pointed blade, rendered in high detail with rich, deep tones and textures. —v 6.1
Топор в Midjourney: A dark, detailed, intricately carved nordic steal Axe with Celtic knotwork design, lying diagonally on a black background, showcasing deep shadows and a smooth, polished surface. The dark wooden handle curves elegantly towards a sharp, pointed blade, rendered in high detail with rich, deep tones and textures, photorealistic —v 6.1
Original size 3500x1962
Midjourney: A black leather braided bracelet with a silver-toned, embossed nordic runes pendant featuring a dragon encircling it, showcasing a detailed, textured design with black leather and metal accents, evoking a Viking or Norse aesthetic, rendered in high detail with rich, deep tones and textures, photorealistic, on a black background, —ar 16:9 —v 6.1
Нож в Midjourney: A detailed, slightly low-angle close-up of a gleaming Nordic rune-ornate knife resting on a weathered, golden-brown log in a serene, autumn forest scene; the interplay of textures, straight handle, fallen leaves, and warm, earthy tones creates an evocative, crisp atmosphere. The photorealistic composition features an out-of-focus background with soft sunlight filtering through the vibrant orange and yellow foliage. —ar 16:9 —v 6.1
Цепь в Midjourney: A detailed close-up of a silver-toned, scale-like dragon necklace or collar, resting on a bed of mossy forest floor, with out-of-focus blurry trees and sunlight filtering through; showing a shallow depth of field, emphasizing textures of the moss, wood, and metal collar, with warm but muted forest tones. —ar 16:9 —v 6.1
Дизайн самого магазина и товаров сочетает современные формы с натуральными материалами, такими как дерево и мех, создавая атмосферу северной суровости и скандинавской легенды.
Original size 3500x1962
Midjourney: A sleek, modern Viking-inspired glove design for men, combining high-quality leather and textured fur accents. The gloves feature subtle Nordic runic patterns along the cuffs and wrist areas. The packaging is a minimalist, matte black box with wooden accents along the sides, evoking a Viking aesthetic. The box top displays bold, sans-serif white text reading ’ZIGURD’ in large letters, clean text. Surrounding the box are natural elements—rugged wood textures, fur draped subtly around the edges, and a faint blue glow highlighting the details. The warm, earthy tones of the wood and the soft, cozy feel of fur create an inviting, yet powerful atmosphere, while the blue light adds a mystical, Norse-inspired aura. The design seamlessly combines modern luxury with the rugged, ancient Viking spirit. —v 6.1 —ar 16:9
При создании визуальных образов для магазина было важно подчеркнуть натуральные текстуры и их гармоничное сочетание, передавая характер и стиль через детали и мелкие фактуры.
Точильный камень в Midjourney: modern and rustic packaging design for Viking-inspired sharpening stone, paired with sharpened axe. The packaging consists of a sleek, rectangular black matte box with a natural wood panel inset, engraved with faint glowing blue Nordic runes. The interior is lined with soft gray fur, cushioning the sharpening stone and creating a sense of luxury and tradition. Next to packaging, the sharpening stone is displayed, showcasing its textured gray surface and smooth black edges. Beside it lies a polished axe with a glowing blue rune-etched blade, emphasizing the sharpening stone effectiveness. The scene is set on fur-lined wooden table within softly lit modern shop environment, blending craftsmanship with modern design. Bold, sans-serif white text reading ZIGURD; adorns the packaging, with minimalist blue stripe accent. —v 6.1
Сумка в Midjourney: close-up of silver-colored Viking-style necklace with a norse mythology Fenrir head pendant, resting in brown leather pouch, featuring intricate details, textured chain. The pouch leather has distressed, aged look, and the wolf pendant and chain —ar 3:2 —v 6.1
АЙДЕНТИКА
Разработка логотипа
Для разработки типографики был тщательно найден шрифт с помощью платформы MyFonts, чтобы отразить современный и брутальный стиль бренда, а гармоничное сочетание оттенков черного и синего подбиралось с использованием Adobe Color.
Original size 2031x556
Original size 1024x273
Шрифт Avalors
Логотип в Midjourney: minimalistic, abstract, white graphic logo design; associated with Norse mythology, celtic axe shapes, celtic aestetic, with brand name ZIGURD written below, against a pure black background —v 6.1
НОСИТЕЛИ
Визуальная концепция построена на взаимодействии мифологических мотивов и современных графических форм, что делает каждый носитель символом этого контраста.
Original size 1456x816
Крем для бороды и усов
Midjourney: A premium beard cream packaging for the ZIGURD brand, blending modern design with Norse mythology. The container is primarily matte black with a smooth, brushed metallic lid featuring subtle rune engravings that glow faintly with blue light, adding a mystical touch. The packaging incorporates a wooden texture along the sides, with carefully etched, realistic grain patterns that evoke the feeling of ancient craftsmanship. Bold, sans-serif white text reading ’ZIGURD’ sits at the top. Both are accented with a soft blue glow that matches the rune-inspired details on the lid. The combination of the natural wood, glowing blue runes, and soft fur creates an atmosphere of rugged sophistication, appealing to the modern man who values both strength and refinement. —ar 16:9 —v 6.1
Для переноса принта на футболку был использован Recraft AI.
Принт в Midjourney: A dramatic, stylized image of a Viking-like figure, Zigurd, seated on a throne with intricate glowing runes, with his boot placed on top of a giant dead dragon head, set against a backdrop of dark, illuminated by moody blue lighting, featuring a bold, sans-serif white «ZIGURD» title and «EMBRACE TRADITION» subtitle; the image’s overall aesthetic evokes a dark fantasy poster for adverisment, --ar 2:3 --v 6.1
Мокап в Recraft: brutal and confident man with a rugged, Viking-inspired look, wearing a sleek, modern black t-shirt with subtle branding and a bold blue line on the sleeve ends and collar. He stands in a high-tech, atmospheric store with black and blue tones, wood and fur textures incorporated into the decor. . The glowing shelves prominently display Norse weapons like axes, swords, and shields, with fewer additional items, creating a sharp focus on the Viking aesthetic. Dramatic lighting emphasizes the consultant’s intense expression and muscular build.
Фирменный пакет и упаковка
Original size 3500x1962
Дизайн сайта
Пакет в Midjourney: sleek and modern shopping bag design for the Viking-inspired shop, crafted from matte black material with natural wood texture accents. The front features shop’s branding 'ZIGURD' in clean white text. The handles are thick and black. Minimalistic blue accents. --v 6.1
Упаковка в Midjourney: modern and striking packaging design for an axe, blending rugged Viking aesthetics with sleek modernity. A matte black exterior with a wooden panel inset on the top, Nordic runes and glowing faint blue accents along the edges. The axe head is nestled securely within a black foam insert and the wooden handle is cradled by a fur-textured lining. Sans-serif white text reading 'ZIGURD' is on the side of box. --v 6.1
Сайт в Midjourney: sleek, modern Viking-themed website displayed on a laptop screen, with a striking black and blue color scheme. The homepage features a dark, atmospheric interior of the Viking shop. The large, bold 'ZIGURD' title stands out at the top. The layout with high-quality images of Viking axes, knives, and jewelry. The page exudes a premium, adventurous atmosphere --v 6.1 --ar 16:9
ПРОМО ПЛАКАТЫ
Original size 3500x1962
Midjourney: A photorealistic, modern road banner for a Viking-themed shop, prominently displayed on a bustling city street during late evening hours. The banner features Zigurd, a commanding Viking-like figure, standing in a powerful pose. He holds a glowing, rune-etched axe, with his piercing gaze framed by a dark, stormy backdrop illuminated by a subtle blue glow. The bold, glowing blue 'ZIGURD' logo in clean, sans-serif white text is prominently positioned at the top. Below Zigurd, a sleek, modern QR code is displayed within a glowing blue frame, balanced with minimalist white text reading 'EMBRACE TRADITION' and shop details. The composition exudes energy and mysticism, blending the ancient Viking aesthetic with modern design elements. The banner is mounted on a sleek black structure, lit by soft, targeted spotlights, perfectly integrated into the dynamic cityscape with passing cars and pedestrians. --v 6.1 --ar 16:9
Плакат в Midjourney: A dynamic, stylized poster featuring Zigurd, a Viking-like figure, mid-battle against a massive dragon inside a shadowy cave. Zigurd wields a glowing, rune-etched axe, its blue light reflecting off the jagged cave walls, casting intricate patterns of runes and energy. The dragon coils around the cave, its fiery eyes piercing the darkness, and its shimmering scales faintly catching the blue glow. The cave walls are illuminated with a mystical blue aura, enhanced by glowing runes. --ar 2:3 --v 6.1
Баннер в Midjourney: A sleek, modern outdoor banner designed for a Viking-themed shop, featuring, glowing blue 'ZIGURD' logo in clean, sans-serif white text at the top. The background is a dark gradient with subtle Nordic rune patterns, illuminated by faint blue light. The centerpiece is a striking image of a rune-engraved axe resting on a polished display, blue glow effects emphasize its craftsmanship. Below, minimalist white text reads 'EMBRACE TRADITION, ' accompanied by a QR code and shop details in clean fonts. The overall design is modern and professional with to the shop’s Nordic-inspired aesthetic. --v 6.1 --ar 9:16
При создании промо-плакатов было проведено тестирование возможностей нейросети к помещению иллюстрации в реалистичный контекст.
ПРОСТРАНСТВО
Вариации экстерьера магазина
Original size 1456x816
Интерьер магазина
Экстерьер, две вариации в Midjourney: exterior of a modern Viking-themed shop seamlessly integrated into a bustling urban street, with a façade that reflects the mystical Nordic-inspired interior. Large glass windows framed with black metal, offering a glimpse of the softly lit interior with glowing blue accents and displays of axes, swords, and Nordic jewelry. Aged wooden panels and logs adorn exterior, blending natural textures. Above entrance, minimalist sign with Norse runes and modern typography glows subtly. Shop is flanked by neighboring urban businesses, With a blue glowing bold, sans-serif white title 'ZIGURD, ' --v 6.1 --ar 16:9
Интерьер в Midjourney: modern Viking-themed shop inspired by Norse mythology, designed with a mix of sleek modern elements and natural textures like aged wood, leather, fur. Space features a few carefully curated glass display illuminated by a soft blue glow, showcasing a selection of Nordic jewelry, such as Mjolnir pendants and runic rings, alongside a singledetailed axe and sword. Walls are decorated with subtle carvings of Norse runes and mythological symbols. --v 6.1 --ar 16:6
Интерьер. Витрины
Midjourney: close-up of a modern Viking-themed shop display, showcasing a sleek glass case illuminated by a soft blue glow. Inside the case, a finely crafted axe with runic engravings lies alongside a Mjolnir pendant and a Valknut ring, all meticulously detailed and glowing faintly under the light. The edge of the display features a rustic touch: a small section of a wooden log, polished smooth, subtly incorporated into the design. The background hints at aged wooden textures and fur-draped accents, with a faint blue glow from nearby lighting creating a mystical, Nordic atmosphere, --ar 16:9 --v 6.1
Также был сгенерирован консультант, подходящий под общее настроение пространства:
Original size 873x662
Консультант
Midjourney: brutal and confident shop consultant with a rugged, Viking-inspired look, wearing a sleek, modern black shirt with subtle branding and a bold blue line on the sleeve ends and collar. He stands in a high-tech, atmospheric store with black and blue tones, wood and fur textures incorporated into the decor. The glowing shelves prominently display Norse weapons like axes, swords, and shields, with fewer additional items, creating a sharp focus on the Viking aesthetic. Dramatic lighting emphasizes the consultant’s intense expression and muscular build, enhancing the bold and striking composition. --v 6.1 --ar 3:2
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