VIRIDIS is a plant glue for those who care about nature.
VIRIDIS (lat.) means «green». It can also be translated as «flavouring», as in Latin the root viridis is linked to the idea of life force and growth The main components of plant glue: starch, resin and sand
Vegans, eco-actives and advocates of sustainable development adhere to the principles of even repair, but their needs remain undetected by nature ' s harmony: there is no visual noise, no harm. The same principles were laid down in the design of the VIRIDIS glue package: natural forms that are drawn to each other, like everything in nature Inspired by Elsworth Kelly’s work, requiring the audience to stop, think, feel the color and shape as distinct phenomena, without the usual associations and meanings.
The packaging is almost completely processed and offers a great deal of potential for collaboration with recyclable studios. For example, the release of red clover seed cards from processed paper or an ornament from processed glass.
See video: https://clck.ru/3MpqRG
Visualization: Dmitri Savelev Merch: PROJECT'S BEREGY Photo/Video: Valeria Jeremenko