CULT Selective Hend with AI Eyes
What’s artificial intelligence in design? It’s a tool that can not just supplement, but sometimes even re-think what’s normal. This job is an attempt to test what he’s capable of. I took a project from the first year, the fourth module on selective second-hand CULT. Why? I wanted to see what would happen if I gave the machine a little bit of freedom: change the style, add the details. What happened? It’s not for me to judge. But I think it’s something new.
Fear of judgment, rejection, misunderstanding. These are all typical thoughts of the average person. You can stay with these installations and continue to live your gray and routine life, and you can choose a different path — the path to true self. «Cult» is not just a second-hand. «Cult» is the place where your real «I» is born. Be what you’ve always wanted. We’ll help you with that.
About the project.
posters previously used by AI (ideogram)
CULT with AI eyes.
So, first I decided to change the previous project a little bit and expand the CULT to my own tailoring, now it’s both a selective second-hand and an independent unique brand. The basic concept is rebellion. A move against popular fashion. Some new story. Therefore, it was based on the use of handwritten elements (like a logo, for example). The palette is obvious: red and black, because these colors create a good contrast and convey the overall meaning of the project.
To create the project, I used these artificial intelligence services: 1. recraft.ai — logo, promotional materials, clothing, documentation and tags. 2. leonardo.ai — building, photography concepts, model clothes. 3. idegram — several posters 4. DALL-E — Several mocaps
recraft.ai
logo promt: Handwritten rebellious logo design for a selective second-hand brand named 'CULT', created with sweeping, bold, and messy brushstrokes. The text appears to be written with red paint, featuring a rough, grungy, and unpolished aesthetic. The style is aggressive, edgy, and dynamic, resembling a spontaneous hand-drawn graffiti-like signature. The background is solid black, emphasizing the contrast with the vivid red paint. The brushstrokes are dramatic and wild, with sharp curves and splashes, giving a rebellious and artistic underground vibe. The logo should be high-quality, modern, and expressive, similar to experimental calligraphy or street art but maintaining legibility.
Building.
Why is the building so big? 'Cause it combined the brand shop, the company’s office, and the mall.
Promt: Design a modern brutalist concrete building for a selective second-hand store in a vast, deserted landscape. The architecture features sharp angles, heavy overhangs, and stacked blocks, with large floor-to-ceiling windows framed by white curtains. A prominent 'CULT' sign is displayed on the building. The environment is minimal and barren, with fog or dust enhancing an eerie, isolated mood. The palette is gray with subtle black and red accents, combining dystopian, avant-garde, and rebellious aesthetics for a cinematic and powerful atmosphere.
leonardo.ai
leonardo.ai
leonardo.ai
The interior.
Promt: Design an interior for a selective second-hand store with a brutalist-luxurious aesthetic. Features include raw concrete walls, vintage red carpets, high stone shelves, and an industrial vibe. A statement vintage chandelier and large mirrors enhance depth and elegance. The layout blends brutalism and vintage, with muted tones of black, gray, and deep red. The monumental, geometric architecture evokes a dystopian, cinematic mood, inspired by Maison Margiela’s edgy style.
leonardo.ai
leonardo.ai
leonardo.ai
Images of the produce (s).
Promt woman: a model skinny and high girl wearing largest dress, portrait, with a sky background, in a 90s style with a grain film and a Y2K aesthetic, the settling is outdors at dusk, The background is fogy, those are no people, and she’s standing up to lugging, her views conference or nonchalt, intersting, surreal quality, in the style of Tim Walker, canon prima seper 105u, stile raw, stilize 1,000, personalize r74pnuts over men: the manis ow, stylize 1,000, perscientiste r74pnauts per se. «Clothering a style like maison margela. Asian man, thein and call, portrait, with a sky background, in a 90s style with a grain film and a Y2K aesthetic, the settling is outdoors at dusk, The background is foggy, there are no people, and shex standing text to large actory buildings, his perspective perspectives conference or nonchaling, interdicting angel, surreal quality, in the style of Tim Walker, canon prima super 105u, stile rau, stilize 1000, personalyze r74pnopopopoly
Collection of classical clothing on leonardo.ai models
promt: An oversized red blazer in the style of Maison Margiela, featuring raw, torn edges on the sleeves. The blazer is layered with a large, bold belt over it, adding an industrial and rebellious touch. The jacket is adorned with numerous safety pins, giving it a deconstructed, avant-garde feel. The blazer is displayed on a mannequin inside a partially ruined brutalist building, with exposed concrete and industrial elements, enhancing the raw, edgy aesthetic of the garment.
recraft.ai
leonardo.ai
Merch.
/bag promt: A beige crompled tote bang lees casually on a Brown lighter sofa. The Bag Has a hand-written red log that sais «clut». Blow the log is small text. «Film grain"/entrance promt: the focus to the ground, in the meddle of which is a White log «clut» written by hand. At the bottle of the log is the number «24/7» which features the opening hours. The entrence is glass, behind it through the glass you can see the interor of the story itself, stone or food. t-shirt promt: the girl is standing with her back to Us, in a high-end T-shirt, on which on the Bag those is a Red log «clut» written by hand. Just below the log is a red smiling smiley without a will only with a red carless outline. film grain
leonardo.ai
This could be one of the points of the leonardo.ai store.
leonardo.ai
Promo materials.
poster promt: Poster for the clothing brand «CULT» in the style of realism. The poster shows a close-up of a jacket covered with pins and various fabrics. Behind the jacket are huge letters of the CULT logo, which in turn is written in red paint. The poster is printed on high-quality paper with the CULT logo, text sentences about our company and clothing, as well as a small QR code at the very bottom of the side. mockup: create a mockup for a horizontal poster on a stone urban background with a foggy atmosphere
mockup — DALL-E poster — recraft.ai
recraft.ai
recraft.ai
promt: maison margela tabi boots on a black background, in the style of monochromatic sculptor, bone, detailed botanic studies, voigtlander heliar 15 mm f/4.5, museum gallery dioramas, twisted branches, detailed miniatures mockup: create a mockup for a horizontal poster on a stone urban background with a foggy atmosphere
poster — ideogram mockup — dall-e
ideogram
poster mockup promt: Mockup of a ¾ poster with a brutalist background. In the background, a ruined building with rough, industrial forms and concrete structures. The surroundings are empty and desolate, shrouded in thick fog, creating a sense of solitude and abandonment. The atmosphere is grim and abstract, reflecting the coldness and harshness of an urban landscape. The mockup should be designed so that the poster looks harmonious against this background but contrasts with the overall atmosphere
mockup: dall-e poster: recraft.ai
poster: Poster for the clothing brand «CULT» in the style of realism. The poster shows a close-up of a jacket covered with pins and various fabrics. Behind the jacket are huge letters of the CULT logo, which in turn is written in red paint. The poster is printed on high-quality paper with the CULT logo, text sentences about our company and clothing, as well as a small QR code at the very bottom of the side. film grain
leonardo.ai (figma supplement, red semitone)
promt: create printed documentation: a contract, an envelope, business cards on a white background for the clothing brand «CULT» in the style of realism. are huge letters of the CULT logo, which in turn is written in red paint. is printed on high-quality paper with the CULT logo, text sentences about our company and clothing, as well as a small QR code at the very bottom of the side.
Recraft.ai documentation
mockup: recraft.ai banner: leonardo.ai
References to resources used
Recraft.ai — https://www.recraft.ai Leonardo.ai — https://leonardo.ai/Ideogram — https://ideogram.ai/t/explore DALL-E — https://openai.com/index/dall-e-3/