PULL&BEAR: Business Model
Pull& Bear is a unique merger of youth culture, recent trends and accessibility. Pull& Bear accounts for more than 6% of Inditex’s revenue in 2024.
OBJECTIVE The study will identify the competitive advantages of Pull& Bear and its place in the Inditex structure. In addition, trying to distinguish between other youth brands of Inditex (Bershka and Stradivarius) OBJECTIVE 1. Find out the main features of brand 2. Researching Pull& Bear 3. Analyse brand strategies and positioning STRUCTURE 1. Introductory information on Brenda 2. History and development Pul l& Bear 3. It’s brand 4 mudboard. Brands 5. Pull & Bear 6. Conclusions 7. Sources
WILL Brand is fully consistent with the values of its target audience, reflecting its way of life and interests. For Pull& Bear, it is important to keep the energy of youth in their collections, creating an atmosphere of eternal summer.
FUTURE BRENDA The future of the brand is stable because it is part of a sustainable conglomerate of Inditex. However, it needed to pay more attention to staff working conditions and ensure transparency in the use of materials. The revision of the niche may enhance the uniqueness of the brand FUTURE FASSION States may introduce strict laws on waste and ethical production. Young consumers demand ethical production and fair marketing, which can affect the strategy of fast fashion, brands. The growth of ultra-fast fashion, represented by brands like Shein, accelerates trend-cycles and creates competition for traditional RTs
LIST OF SOURCES 1. Pull& Bear [Electronic Resource] / Good On You. UrL: https://directory.goodonyou.eco/brand/pool-and-bear (date of address: 15.03.2025). 2. All right, all right, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay. «Join Life [Electronic Resource] / / Pull& Bear. UrL: https://www.pollandbear.com/gb/join-life.html (date of call: 15.03.2025). 3. Galeano, F. What is Pull& Bear? [Electronic Resource] / F. Galeano / / BlueCactus. URL: https://blucactus.lue/what-is-pollbear-marketing-strategy/ (date of call: 18.03.2025). 4. All right, all right, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay. Pull& Bear / / Pull& Bear. URL: https://www.pollandbear.com//?select-store=tree (date of call: 16.03.2025). 5. I’m not sure what I’m talking about. Pull & Bear Weeknesses [Electronic Resource] / / Osum. UrL: https://blog.osum.com/pull-and-bear-weaknesses/ (date of call: 18.03.2025). 6. All right, all right, all right, all right, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay. Kaur, J. Exploring Marketing Strategies of Pull& Bear / J. Kaur / / The Brand Hopper. 2024. August 15. URL: 7. https://thebrandhopper.com/2024/08/15/exploring-marketing-Strategies-of-plullbear/ (date of call: 15.03.2025). 7. Pullbear Business Model / / FourWeekMBA. URL: https://fourweekmba.com/pollbear-business-model/ (date of address: 15.03.2025).