«hlebny» глазами AI
Хлебный — квас, который сделан из натуральных ингредиентов без использования химических добавок. Бренд предлагает линейку из нескольких вкусов с добавлением соков ягод, трав и пряностей.
Для реализации оригинального проекта использован яркий графический стиль, а сюжеты иллюстраций и персонажи отсылают к русским сказкам.
Ребрендинг AI. Айдентика
Целью моего проекта было создать ребрендинг существующего проекта, оставив русский стиль, сюжетные иллюстрации и стилистику ручной графики.
Нейросеть: Ideogram
Промпт: a logo for a brand called «hlebny». underneath there’s a text saying «all natural kvas» in small letters. the text is written in a simple, sans-serif font with clean lines and minimal details. there’s a small wheat icon next to the main text. the logo is set against a plain white background.
Похожий шрифт был найден с помощью сервиса What the Font. Шрифты были в дальнейшем использованы мной для дополнения основной типографики.
Линейка кваса
Мной было сделано 4 этикетки на основе тех, что имелись в оригинальном проекте. Сгенерированные изображения были объединены с логотипом в Photoshop для сохранения единства стиля. Надписи внизу были добавлены вручную с помощью найденного шрифта.
Нейросеть: Ideogram
Промпт 1: grandma in a red dress and red polka dot shawl is picking strawberries, near her there’s a three headed green dragon also picking them. near them, there’s a huge pile of picked big strawberries. the illustration is detailed and well made. it is well-rendered, colorful and bright. the art style is simple, yet it looks detailed and beautiful.
Промпт 2: a russian woman with blonde braid, in a russian style red dress. she sits under the large oak tree, near a greenish water. in the water, there’s a mermaid with long dark hair. there’s a lot of herbs around them. the mermaid is giving the woman the large pear, stretching her arms out. the woman is taking it, and smiling. it is well-rendered, colorful and bright. the art style is simple, yet it looks detailed and beautiful.
Промпт 3: the woman is sitting on the water lilly, in the middle of a swamp. she has a green skin and a frog head instead of human head, with a golden crown on top of the head. she holds an arrow in one arm and she’s drinking soda, chilling.
Промпт 4: the old man with a long beard is fishing. he’s sitting on the shore, on a small stool. near him, on the shore, there’s a basket full of blackberries. the blackberries are scattered around him on the ground. in the ocean there’s a goldfish with a crown on her head. the illustration is detailed and well made. it is well-rendered, colorful and bright. the art style is simple, yet it looks detailed and beautiful.
Визуализация и упаковка
Нейросеть для мокапов: Recraft
Промпт 1: a set of four plain beer cans on the wooden surface with the wooden walls and plants on the background
Промпт 2: a set of two plain beer cans on the wooden surface with the wooden walls and plants on the background. they’re very up close
Промпт 3: a box for the beer on a wooden surface, there’s wooden wall and plants on the background. there’s a plain beer can and a sheath of wheat near the box
Промпт для изображения на коробке (Ideogram): hand-drawn art, watercolor elements. a huge pile of strawberries at the corner of the composition
Промпт для изображения на пакете (Ideogram): black and white lineart without any color. stylized cartoonish art. grandma hugging a huge strawberry
Изображение для коробки и для пакета было объединено с логотипом в Photoshop.
Этикетки и другие изображения были добавлены на сгенерированные мокапы в Photoshop.
Магазин кваса
Нейросеть: Recraft
Промпт 1: a shop that sells sodas, all wooden. it has large windows with windowsills and plants on them. theres a cash register
Промпт 2: a shop, wooden walls, plants all around and welcoming atmosphere. it has large windows with windowsills and plants on them. near the window there are two comfortable woven chairs
Промпт 3: a closeup of a cashier in a simple t-shirt and an apron, holding white soda can. we can’t see their face. on the background, there are warm wooden walls and some greenery
Промпт 4: a few people sitting on comfy woven chairs in a shop, there are wooden walls and greenery behind them. they’re holding soda cans
Плакаты
С помощью Ideogram были сгенерированы плакаты, которые можно поместить на длинные билборды. А текст и логотип были добавлены в Photoshop.
Нейросеть: Ideogram
Промпт 1: an old man with long beard is fishing, he’s sitting on the shore. near him on the shore, there’s a basket full of blackberries. the rest of the somposition which takes up the most space is the sea. underwater, we can see the small goldfish with a crown, and blackberries scattered here and there, floating in the water. the art style is simple, yet it looks detailed and beautiful.
Промпт 2: hand-drawn, watercolor elements. grandmother in a red polka dot shawl, she’s carrying a large bouquet of herbs, strawberries and wheats. the bouqet takes up the most composition of the illustration, and the grandma is at the side of the composition. the grandma is smiling. in one hand, she’s holding a bright soda can.
Нейросеть: Recraft
Промпт 1: a horizontal billboard above the road
Промпт 2: a large horizontal billboard on the street
Изображения были наложены на мокапы в Recraft.
Носители
Нейросеть: Recraft
Промпт: a white van on the street. grandma in blue dress, a white apron and a red polka dot shawl is driving it.
Логотип наложен в Recraft в режиме мокапа.
Нейросеть для мокапов: Recraft
Промпт 1: two plain white tote bags up close on wooden surface
Промпт 2: tote bag, plain white, on someone’s shoulder, the person is on the street, very up close view
Промпт для изображения на сумке (Ideogram): 4 icons placed horizontally one after the other: a minimalistic cartoonish face of an old man with long white beard, a froggy face with a small crown, a three headed green dragon and a mermaid. on top of the icons, there’s a phrase saying «choose your fighter»
Изображения были добавлены на сгенерированные мокапы в Recraft.
Нейросеть для мокапов: Recraft
Промпт 1: t shirt on wooden surface
Промпт 2: a woman in an oversized plain white t shirt, holding a plain white soda can, she’s on the street, we can’t see her hace. she’s facing the camera
Изображения были добавлены на сгенерированные мокапы в Recraft.
Нейросеть: Leonardo AI
Промпт: three metal pins rest on a wooden table, surrounded by wheat grains. one is blueberry, the other is a froggy, the last one is a strawberry. realistic photo
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