САД
Сад — сок для детей в необычной упаковке. Коробочки в форме домиков могут складываться в огромные дома и города, помогают развивать воображение и индивидуальность ребенка.
Мир в каждой пачке сока!
Упаковка из оригинального проекта
Постеры из оригинального проекта
Логотип
С помощью нейросети Midjourney была разработана уникальная айдентика для бренда «САД».
Логотип и цветовая палитра бренда «САД»
Prompt: Create a logo for the juice brand «Garden». The style should be cartoonish and childish, very cute and friendly. The main color is soft pink, with possible additions of pastel colors (for example, pale yellow, light green). The logo should contain the word «Garden» (in Cyrillic), written in a bold but rounded font. The design should use elements of the garden: perhaps cute fruits (berries, apples), plants. Fruits and plants should be stylized in a cartoon style. The logo should be easy to remember and leave positive emotions in children. Focus on the freshness and naturalness of the juice. --ar 16:9
Плакаты
В Midjourney были созданы оригинальные плакаты, отражающие концепцию бренда.
Плакаты бренда «САД»
Prompt: This illustration is a playful and surreal scene featuring a large girl figure and several small buildings shaped like juice boxes.
Here’s a breakdown of the image:
• Central Figure: A girl with large, dark pigtails dominates the center. She’s disproportionately large compared to the houses, giving a whimsical, almost dreamlike feel. She appears to be holding or using multiple straws, each connected to a different juice box building. Her clothing is striped and features an orange overall.
• Juice Box Buildings: Three small, multi-story buildings are arranged horizontally across the image. They are styled like small houses but have the unmistakable shape of juice boxes, continuing the fruit-drink theme. Their color scheme is primarily red with purple roofs. Each has small windows, and details like plants and birds are added for visual interest.
• Fruit and Berries: Just like in the previous image, large, cartoonish strawberries, peaches, and blueberries are scattered around the scene, creating a sense of abundance and playfulness.
• Background: The background uses a similar light green and white striped pattern to the previous image, reinforcing the cheerful and lighthearted mood.
The style continues to be cartoonish and brightly colored, emphasizing a childlike aesthetic. The unusual proportions and surreal elements, like the girl’s size relative to the houses and the abundance of fruit, create a unique and imaginative visual narrative. The overall effect is fun, vibrant, and slightly disorienting in a charming way. — ar 3:4
Плакат бренда «САД»
Prompt: The image is a illustration featuring a giant, stylized baby doll or young girl figure.
Here’s a breakdown of the scene:
• Giant Doll: The central focus is a large doll with oversized, puffy brown hair styled in two high pigtails, each adorned with a pink bow. She’s wearing a pink and white striped sweater and has rosy cheeks and large, expressive eyes. Her proportions are exaggerated, giving her a cute but slightly unsettlingly large size.
• Straws and Houses: Multiple long, thin straws extend from the doll’s mouth and hands, connecting to a cluster of miniature houses at her feet. The houses are stylized and colorful, reminiscent of juice boxes or small buildings.
• Background: The background is a simple, off-white or light beige color, which draws attention to the doll and houses without any distracting elements.
The style is cute but surreal. The contrast between the giant doll and the tiny houses and people creates a sense of scale and wonder, bordering on the slightly whimsical or uncanny. The overall rendering is highly realistic, with attention paid to textural details like the doll’s knitted sweater and the slightly matte finish of the houses. The scene evokes a feeling of playful fantasy or a dreamlike state. — ar 3:4
Упаковка
В нейросети Midjourney была сгенерирована упаковка и визуализирован город, который можно из нее собрать.
Город из упаковок сока
Город из упаковок сока
Prompt: a city made of juice boxes. each box is a square juice box. The boxes have windows or doors and different fruits or berries on them. The top of the box has the appearance of a sloping triangular roof with tubes sticking out of some of the boxes. In the style of a real photo 3D render of a juice box. — ar 16:9
Офис
С использованием возможностей нейросети был оформлен интерьер офиса компании, а также детская игровая комната и фруктовый сад.
Офис бренда
Prompt: imagine an office with tables with juice on them, posters of fruits on the walls, a chandelier in the shape of a strawberry.
Детская игровая комната
Prompt: Imagine a warmly lit children’s playroom. The colors are bright: yellow, pink, and blue. There are posters of berries on the walls. The room is filled with soft toys, and in the middle of the room there is a toy castle made of small cubes that look like juice boxes.
Фруктовый сад бренда
Prompt: Imagine a garden with fruit trees. The grass is mown. Butterflies are flying. The light is warm.
Носители
Благодаря Midjourney появилась новая линия продукции: мягкие игрушки и раскраски. Кроме того, в нейросети были сгенерированы мокапы.
Мягкие игрушки и детские рюкзаки
Prompt 1: The image shows two plush fruit toys: a strawberry and a peach.
Here’s a breakdown:
• Strawberry: A large, red plush strawberry is positioned at the top. It’s realistically shaped with a green plush calyx and small white seeds embroidered onto the surface. The plush material appears soft and cuddly.
• Peach: Below the strawberry is a smaller, peach-colored plush peach. It also has a realistic shape and features a green plush stem and leaves. The plush material looks similarly soft.
• Tags: Both fruit toys have small, light purple tags attached to them. The tags appear to have a logo or brand marking on them; it’s partially visible as «CAA».
• Background: The background is a plain, off-white or light gray, which emphasizes the fruit toys and their colors.
The overall style is cute and simple. The plush toys are designed to look like realistic fruit, but their softness and size make them suitable for children or as decorative items. The colors are pastel and pleasing, and the overall impression is one of sweetness and charm.
Prompt 2: The image shows two small, child-sized backpacks. They appear to be made of a soft, possibly neoprene-like material.
Here’s a description:
• Backpack 1 (Pink): This backpack is predominantly hot pink, with a lighter pink front panel. The front panel features a simple illustration of a green apple cut in half, showing its inside.
• Backpack 2 (Green): This backpack is bright green on the sides, with a lighter green front panel. The front shows a simple illustration of blueberries on a vine.
• Common Features: Both backpacks have a similar design. They are small, rounded, and appear lightweight. They have small, adjustable straps and what seems to be a chest strap for added security. Both display a small «CAA» logo. The backpacks seem well-suited for toddlers or preschoolers.
• Overall: The backpacks are cute, functional, and designed with a child-friendly aesthetic, using bright colors and simple fruit illustrations. The color scheme and designs suggest a focus on fun and appeal to young children.
Продукция бренда — раскраска
Prompt: an open children’s coloring book lies on the table. On the left page of the coloring book there are strawberries in the form of a dark outline. On the right page there is an apple orchard. On the table next to the coloring book there are colored pencils. The style of the real photo is ar 16:9
Мокапы с постерами
Prompt: Moscope for three posters on a stand, park next to a playground — ar 16:9