
Упаковка для бренда воды HERE. Ссылка на старое портфолио: https://portfolio.hse.ru/Project/195789 Ссылка на новое портфолио: https://hsedesign.ru/project/22e2aaf2fd614ee98ae00655eeb88e4a
Для проекта, который был взят за основу, я не выделяла конкретную возрастную ЦА. С помощью нейросетей, я решила переделать бренд под детскую аудиторию. Я хотела полностью пересмотреть предыдущий образ продукта. Для начала я полностью поменяла название своего бренда с помощью Midjourney я запросила написать список из 50 названий, которые могут передать легкость, дружелюбность и детскость продукта. Таким образом, я остановилась на «Ocean Buddies».

В основном, я использовала нейросеть Ideogram.AI, так как она может изменять промт, делая его чётче и яснее, что упрощает работу с нейросетью. Я хотела создать персонажа, вокруг которого строился бы весь дизайн. Таким образом, получилась яркий попугай. Который стал главным персонажем «Ocean Buddies».
Я разработала паттерн с персонажем, который далее переносила на генерированные мной мокапы.
В работе я использовала два инструмента — Ideogram.ai и Phoroshop. Для того, чтобы переносить логотип, паттерн или плакат на готовую сгенерированную картинку
Продолжая работу с Ideogram.io, я подобрала веселый, детский и легкий шрифт, который передает настроение бренда. А так же цвета проекта, так элементы одежды больше окрашены голубым, а крышка от бутылки желтым, именно эти цвета создают «детскую наивность».
Таким образом дальше в работе с плакатами я использовала шрифт Appetite Pro
Из-за того, что разрешение картинок было меньше того, которое было мне нужно, я использовала сайты, строящиеся на искусственном интеллекте, которые улучшали качество фото
Таким образом, старый образ проекта, который был построен на минимализме и аккуратности, превратился в веселую упаковку воды для детской аудитории
Название: https://t.me/chatsgpts_bot — напиши список из 50 название для бренда детской воды. Название должно подчеркивать дружелюбие и детскую наивность
Обложка: https://ideogram.ai — A vibrant and engaging advertising poster featuring a striking photograph of a water bottle wrapped in a white label. Surrounding the water bottle are children of diverse backgrounds, all enjoying the refreshing water and displaying their bright, infectious smiles. A small bird, symbolizing purity and freedom, perches on the edge of the water bottle, adding a touch of whimsy and playfulness. The overall tone of the image is cheerful and inviting, emphasizing the importance of health and happiness for children and teenagers alike.
Логотип и брелок: https://ideogram.ai — A stunning vector logo for the OceanBuddies water brand, designed to captivate children and teenagers. The logo features a cheerful, colorful bird mascot, holding a glass of water with a straw, its eyes filled with excitement and anticipation. The vibrant colors and playful design create an energetic and engaging atmosphere, perfect for inspiring young consumers to stay hydrated. The logo is displayed on a keychain, making it easy to carry and showcase the brand, while also highlighting its fun and lighthearted nature.
Мокап для логотип на стене магазина: https://ideogram.ai + Photoshop — realistic photography. daytime cozy sunlight. children’s store. The children’s store has a logo plaque. children’s store with bright flowers. yellow color predominates
Паттерн: https://ideogram.ai — A captivating vector pattern for a water brand designed for children and teenagers. It features a cheerful, colorful bird mascot, holding a glass of water with a straw, with eyes filled with excitement. The pattern is vibrant and eye-catching, with a playful and energetic feel. The design is perfect for a brand that aims to engage and inspire young consumers to stay hydrated.
Бутылка воды с детьми: https://ideogram.ai + Photoshop — A vibrant and engaging advertising poster featuring a realistic photograph of a water bottle with a white wrapper, surrounded by happy children and a little bird. The children are of diverse backgrounds, all enjoying the refreshing water and showing off their bright smiles. The bird is perched on the edge of the water bottle, symbolizing purity and freedom. The overall tone of the image is cheerful and inviting, with a focus on health and happiness for children and teenagers.
Маленький ребенок, рисующий птичку: https://ideogram.ai + Photoshop — A heartwarming, realistic photograph of a child sitting at a small table, drawing a bird with a crayon. A white children’s mug is placed on the table, and the overall ambiance is that of a cozy, sunlit children’s room. The child is focused on their drawing, with a sense of innocence and creativity.
Ребенок бежит к родителям, мокап рюкзака: https://ideogram.ai + Photoshop — A heartwarming photograph of a young child, full of joy and energy, running towards his parents. The child has a white backpack with blue locks on his back, and a bottle of water peeks out from one of the pockets. The sunlight filters through the trees, creating a warm and inviting atmosphere. The family is surrounded by lush greenery, and the overall feeling of the image is one of love and togetherness.
Мокап кепки и бутылки: https://ideogram.ai + Photoshop — A serene outdoor studio setting, with a refreshing green grassy field and a clear blue sky. A white cap with blue seams is lying on the grass, while a white children’s thermos sits next to it. The overall ambiance of the image is calm and peaceful, with a touch of nostalgia.
Завод, производство воды: https://ideogram.ai + Photoshop — A stunning photograph of a modern, sterile white water production plant for kids, featuring workers wearing white T-shirts and blue caps. The workers are engaged in various tasks, ensuring the smooth operation of the facility. The workers are happy The plant is illuminated by bright white lights, creating a clean and efficient atmosphere.
Поиск шрифта по фотографии: https://www.myfonts.com/pages/whatthefont
Палитра цветов на основе логотипа: https://imagecolorpicker.com/
Заголовки для плакатов: https://t.me/chatsgpts_bot — напиши список из 50 заголовков для рекламаного плаката бренда воды для детей. Заголовки должны быть короткими, должны передавать радость и мотивировать детей пить больше воды
Плакат: https://ideogram.ai + Photoshop — A captivating and realistic advertising poster for a water brand designed for children and teenagers. The main focus is an unpackaged water bottle with a white wrapper, sitting on a green grassy field. Surrounding the bottle are happy, playful children, and a small, cheerful bird perched on the wrapper of the water bottle. The children are dressed in vibrant colors, and their joyful expressions convey the refreshing and invigorating qualities of the water. The background showcases a bright blue sky with fluffy clouds, emphasizing the crisp, clean nature of the water brand.
Мокап плаката: https://ideogram.ai + https://www.iloveimg.com/ru/upscale-image — A stunning, realistic photograph of a bustling playground during daylight hours. Children of various ages and backgrounds are shown playing together on swings, slides, and monkey bars. The main focal point of the image is a large white advertising poster displaying a vibrant, eye-catching design. The playground is surrounded by a lush green landscape, with sunlight streaming through the trees and casting dappled shadows on the ground.
Игрушка–брелок: https://ideogram.ai + https://www.iloveimg.com/ru/upscale-image — A delightful and captivating toy designed for a water brand, featuring a cheerful, colorful bird mascot. The mascot is holding a glass of water with a straw, with eyes filled with excitement and anticipation. The toy is vibrant, eye-catching, and exudes a playful, energetic atmosphere. The design is tailored to engage and inspire young consumers to stay hydrated. The toy is conveniently displayed on a keychain, making it easy to carry and showcase the brand. The white background highlights the vivid colors and details of the mascot and toy, drawing attention to the brand’s message. name of the brand ocean buddies
Плакат: https://ideogram.ai + Photoshop — realistic photography. advertising shooting. studio visit. a man stands in a white T-shirt and a blue cap, with a water production plant in the background. plant design is cheerful bright and pleasant
Мокап бутылки: https://ideogram.ai + Photoshop — A vibrant and eye-catching advertisement for a children’s and teenagers' water brand. The image captures a happy and playful scene in a studio, with children laughing and playing in the background. The focal point is a clear plastic bottle of water with white appealing, next to which a cheerful and healthy-looking bird is perched. The overall atmosphere is upbeat and inviting, encouraging viewers to reach for the water bottle as a refreshing and enjoyable choice.