{ 1 } старый проект
{ 2 } новый проект
в начале я попросила сгенерировать ChatGPT описание, метафору и название для моего бренда туристического снаряжения --->
описание + метафора — ответ ChatGPT
Your brand represents the fusion of cutting-edge technology and outdoor adventure, offering innovative and futuristic travel gear designed to empower individuals to overcome any obstacle, day or night. Each product combines durable, lightweight materials with transparent, glow-enhancing elements, providing both functionality and aesthetic appeal. The brand embodies the spirit of exploration and adaptability, with designs that illuminate paths in the wild and resonate with a modern, cyber-inspired aesthetic. This is not just equipment—it’s a statement of resilience, innovation, and the drive to venture into the unknown.
название — промпт
«come up with a naming for a brand of technologically futuristic travel gear. it should be something unique, reflecting the strong personality of the person who will benefit from our products. we must „light the way“ for a person who can overcome obstacles both day and night — in the mountains or in the forest — with the help of our equipment. we need to come up with something a little philosophical and at the same time referencing the futurism of our brand. I’m talking about futurism, because our objects should literally glow with neon or ordinary light, but at the same time maintain the modern trend towards something glass, transparent (it shouldn’t be glass, objects should be very strong and more or less light in weight)
come up with a naming that reflects all these qualities. perhaps it can be in a foreign language in Latin, the main thing is unique»
и среди ответов выбрала aventra — от «adventura» (приключение), передающее дух путешествий и преодоления препятствий
после этого — сгенерировала логотип в MidJourney
a minimalist, maybe 3D futuristic logo for a travel gear brand, using black, grey, and white with small neon accents. Sharp geometric shapes, high contrast, grainy texture, and dramatic shadows (MJ)
после создания лого я перешла к визуализации продукции бренда --->
промпт для ботинок —
a pair of minimalist futuristic hiking boots with subtle neon accents, glowing faintly in blue and white. the boots are placed on a rugged mountain path, surrounded by gravel and jagged rocks. the scene features high contrast with a grainy, noisy texture, illuminated by flashlight, and framed by a moody palette of deep blue, black, and grey. close up, the photo was taken on a flash, ultra realistic --sref https://s.mj.run/o0vdKZGYVeA (MidJourney)
промпт для фотографии наушников —
a sleek, semi-transparent headphones with glowing neon blue and white accents, isolated on a black background. the futuristic plastic material reflects light sharply, creating a high-contrast look --sref https://s.mj.run/daTmXz1pM3c (MidJourney)
для фотографии шлема —
a sleek, semi-transparent headlamp with glowing neon blue and white accents, isolated on a black background. the futuristic plastic material reflects light sharply, creating a clean, high-contrast look. close up, the photo was taken on a flash, ultra realistic --sref https://s.mj.run/daTmXz1pM3c (MidJourney)
промпт для бутылки
a sleek, semi-transparent water bottle crafted from futuristic plastic, glowing softly with neon blue accents. the bottle sits on a mossy rock in a dark forest, surrounded by scattered leaves. illuminated by a sharp flashlight beam, the high-contrast, grainy scene is moody and emphasizes the gear’s cutting-edge design. close up, the photo was taken on a flash, ultra realistic --sref https://s.mj.run/QGZzw9h9UQU (Midjourney)
промпт для рюкзака
a streamlined, semi-transparent backpack with glowing neon blue and white accents, designed with futuristic precision. the translucent plastic material catches and refracts sharp light beams, creating a striking high-contrast aesthetic. its sleek contours and ergonomic design emphasize advanced functionality while glowing seams trace its structure. the black background heightens the interplay of light and shadow, while the flash photography captures every refined detail, lending the image an ultra-realistic quality. --sref https://s.mj.run/daTmXz1pM3c (Midjourney)
затем ChatGPT сгенерил идеи плакатов --->
{ 1 } мягкое свечение продукции как ощущение комфорта и безопасности
промпт для первого плаката —
typography helvetica poster with white slogan 'YOUR SAFETY' featuring a futuristic, semi-transparent compass glowing faintly in neon blue. the compass is isolated on a noisy, high-contrast black-and-white background. sharp lighting highlights its glass-like texture, creating a sleek and modern design aesthetic. --sref https://s.mj.run/daTmXz1pM3c (MidJourney)
промпт для второго плаката —
typography helvetica poster with white slogan 'YOUR SAFETY', featuring a futuristic, semi-transparent hiking tent glowing softly in white and neon blue. the tent is surrounded by holographic, grid-like lines forming a protective dome, symbolizing shelter and security in harsh environments. the noisy, high-contrast black-and-white background has subtle topographic map patterns and a glitch effect. the lighting creates a dramatic, sci-fi atmosphere that enhances the glass-like, tech-forward material of the tent. --sref https://s.mj.run/daTmXz1pM3c (MidJourney)
текст на постере был дополнительно создан в MidJourney (промпт: white blur Helvetica text 'YOUR SAFETY' isolated on a black background --sref https://s.mj.run/_iS2g5y80xw) и наложен в Figma
промпт для третьего плаката —
typography helvetica poster with white slogan 'YOUR SAFETY', featuring a sleek, semi-transparent sport water bottle glowing with soft neon blue accents. the sport bottle appears to be filled with glowing liquid that spirals upward, giving it an otherworldly, kinetic energy. the noisy, high-contrast black-and-white background has abstract, splashing subtle cybernetic shapes. sharp, focused lighting highlights the futuristic glass-like texture of the bottle, emphasizing its durability and elegance. --sref https://s.mj.run/daTmXz1pM3c (MidJourney)
{ 2 } визуализация продукции на человеке
дополнительно в Figma добавлен текст, сгенерированный в Ideogram
промпт: white text 'YOUR LIGHT WE' in a fine, delicate serif font with an antique feel. the lettering should be thin and elegant.
промпт первого плаката —
a futuristic, semi-transparent hiking jacket, worn by an individual in sleek, high-performance outdoor gear. the jacket glows with subtle neon blue and white accents, forming a dynamic grid-like pattern across its surface. the person’s face is deliberately blurred, creating an air of anonymity and focusing attention on the jacket’s glowing, glass-like texture. the garment is showcased against a pure white background, with high-contrast lighting and digital glitch effects enhancing the jacket’s innovative, otherworldly design --sref https://s.mj.run/lm_pygBudkM (MidJourney)
промпт второго плаката —
a sleek, futuristic hiking helmet, worn by an individual clad in minimalist outdoor gear. neon blue accents pulse along the contours of the helmet, casting an ethereal glow that highlights its advanced design. the person’s face is obscured in a blur, directing focus toward the helmet’s luminous, glass-like surface. the helmet is presented on a stark white background, illuminated with sharp lighting, while glitch-inspired digital patterns add depth to its modern, high-tech look --sref https://s.mj.run/lm_pygBudkM (MidJourney)
промпт третьего плаката —
futuristic, semi-transparent hiking gloves, worn by a person in high-performance outdoor gear. glowing neon blue and purple accents trace the edges of the gloves, adding an ethereal, dynamic glow. the hands are positioned in action, showcasing the gloves' flexibility and high-tech materials. the person’s face is not visible, with focus solely on the illuminated, glass-like texture of the gloves. set against a pure white background, the gloves are highlighted by sharp lighting, with subtle digital distortion effects enhancing their modern, tech-inspired look. --sref https://s.mj.run/lm_pygBudkM (MidJourney)
после генерации плакатов решила выделить ключевые цвета бренда через Adobe Color —> в основном, это голубоватые и рыжие оттенки свечения
шрифты прогнала через WhatTheFont — использую Jukotha Stamp и Amerigraf
затем я визуализировала пространство бренда в Midjourney --->
промпт для всех генераций
imagine a futuristic showroom for outdoor gear. glass display cases hold glowing jackets, each piece softly illuminated. elevated platforms showcase footwear and sport bottles, glowing in neon. gear like helmets and backpacks is mounted on the walls, each item emitting a subtle light. the ceiling features geometric glass protrusions casting ambient glow, while glowing glass pathways guide the viewer. the space is sleek and minimal, with every item radiating light, enhancing the transparency and modern materials of the gear --sref https://s.mj.run/09LZOZukx2U https://s.mj.run/daTmXz1pM3c (MidJourney)
<--- анимация через изменение объектива в Runway
а после — перешла к упаковке --->
промпт для упаковки
a pair of glowing, futuristic outdoor shoes resting inside a transparent box held in a person’s hands. the shoes emit a soft neon glow, emphasizing their sleek design. the box is crystal-clear with sharp, minimalist edges, allowing full visibility of the shoes from all angles. subtle ambient lighting from below amplifies the glowing effect, while the surroundings remain clean and uncluttered, focusing all attention on the shoes. the transparency of the box enhances the high-tech, sophisticated feel of the display, with the person’s hands adding a sense of interaction and connection. --sref https://s.mj.run/o0vdKZGYVeA (MidJourney)
логотип и текст был добавлен через Adobe Photoshop
использованные нейросети --->