Blinker | ИИ ребрендинг
blinker — зубная щетка со специальными сенсорами, отслеживающими кариес и другие проблемные места в полости рта.
С помощью нейросетей был проведён ребрендинг, основная цель которого найти эмоциональный образ бренда, который бы цеплял визуальной нарративностью.
Исходный проект
Процесс работы
У меня была одна референсная картинка из pinterest, которая мне понравились как настроение для ребрендинга. Особенно зацепили бегущие барашки.
Используя это изображение как референс в Midjourney, я получила потенциальный логотип.
Промт: minimalistic black and white logo of a small sheep with a flashing star on its head
Ребрендинг
Референсные изображения, которые были сгенерированы в начале работы в Midjourney и использованы далее при создании остальных картинок. Картинки № 1-№ 3 слева направо, далее буду указывать какую (ие) картинку (и) использую с промтом.
Все промты создавались с помощью ChatGPT с базовой основой описания стиля: a minimalistic graphic of abstract intertwined red and deep violet blue silhouette vector flowers topped with a white flat stencil silhouette of sheep with two stars inside.
Описание стиля было получено через прогон нескольких изображений в Image to Promt и моей последующей редактурой.
Из этих же картинок сложилась цветовая палитра.
Логотип
Шрифт HeadingNow-64Regular был подобран после расшифровывания нескольких надписей со сгенерированных фирменных мокапов с помощью сервиса «What’s the font».
Продукт и упаковка
A sleek and modern toothbrush design with a clean white handle with two subtle stars embedded on its body. The overall aesthetic is minimal and futuristic, with soft lighting and a gradient background in shades of violet-blue and cherry red. The toothbrush rests on a reflective surface, creating a premium and artistic product mockup --chaos 10 --ar 3:2 --stylize 350 --weird 200 --v 6.1 Референс № 2
a mockup of a reusable water bottle branded with style featuring a minimalistic graphic of abstract intertwined red and deep violet blue silhouette vector flowers topped with a white flat stencil silhouette of sheep with two stars inside. There is a white text «blinker» written in soft gothic lettering at the bottom of a bottle. The box is placed against a white background --chaos 10 --ar 3:2 --stylize 350 --weird 200 --v 6.1 Референс № 2
a mockup of a red tooth brush with white stars and packaging box beside it featuring a minimalistic graphic of abstract intertwined red and deep violet blue vector flowers topped with a white stencil silhouette of sheep with two stars inside. There is also a simple looking light pink toothbrush. There is a white text «blinker sensory toothbrush» written in soft gothic lettering at the bottom of the box --chaos 10 --ar 29:40 --stylize 50 --weird 200 --v 6.1
a mockup of a branded box with style featuring a minimalistic graphic of abstract intertwined red and deep violet blue silhouette vector flowers topped with a white flat stencil silhouette of sheep with two stars inside. There is a see-through part of the box where you can see a part of a light pink tooth brush. There is a white text «blinker sensory toothbrush» written in soft gothic lettering at the bottom image. The box is placed against a white background --chaos 10 --ar 3:2 --stylize 350 --weird 200 --v 6.1 Референс № 2
Лендинг
a mockup of macbook air with a a landing page with branding featuring a minimalistic graphic of abstract intertwined red and deep violet blue vector flowers topped with a white stencil silhouette of sheep with two stars inside. There is also a simple looking light pink toothbrush. There is a white text «blinker sensory toothbrush» written in soft gothic lettering at the left side of the mockup --chaos 10 --ar 3:2 --stylize 50 --weird 200 --v 6.1 Референс № 2,3
Плакаты и печатная продукция
advertisement poster with style featuring a minimalistic graphic of abstract intertwined red and deep violet blue silhouette vector flowers topped with a white flat stencil silhouette of sheep with two stars inside. The white text reads «blinker health guide» written in soft gothic lettering in the middle of the poster. --chaos 10 --ar 3:4 --stylize 350 --weird 200 --v 6.1 Референс № 2,3
A street poster mockup displayed on a city wall with style featuring a minimalistic graphic of abstract intertwined red and deep violet blue silhouette vector flowers topped with a white flat stencil silhouette of sheep with two stars inside. The white text reads «blinker health guide» written in soft gothic lettering in the middle of the image. --chaos 10 --ar 3:2 --stylize 350 --weird 200 --v 6.1 Референс № 2
Minimalist design mockup of a billboard featuring a minimalistic graphic of abstract intertwined red and deep violet blue vector flowers topped with a white stencil silhouette of sheep with two stars inside. There is also a simple looking light pink toothbrush placed horizontally at the bottom of the billboard. There is a white text «blinker sensory toothbrush» written in soft gothic lettering at the left side of the billboard. The mockup is placed on top of the building on a crowded street on a sunny day --chaos 10 --ar 3:2 --stylize 50 --weird 200 --v 6.1 Референс № 2
a mockup of a poster with style featuring a minimalistic graphic of abstract intertwined red and deep violet blue silhouette vector flowers topped with a white flat stencil silhouette of sheep with two stars inside. There is a white text «blinker sensory toothbrush» and «every tooth matters» written in soft gothic lettering in the middle of the image. The poster is placed in special box in the bus stop --chaos 10 --ar 3:2 --stylize 350 --weird 200 --v 6.1 Референс № 1,3
a mockup of branded stationery with style featuring a minimalistic graphic of abstract intertwined red and deep violet blue vector flowers topped with a white stencil silhouette of sheep with two stars inside. There is a white text «blinker sensory toothbrush» written in soft gothic lettering on the letter --chaos 10 --ar 3:2 --stylize 50 --weird 200 --v 6.1 Референс № 1,2
И немного постеров от Recraft
A street poster mockup displayed on a city wall with style featuring a minimalistic graphic of abstract intertwined red and deep violet blue silhouette vector flowers topped with a white flat stencil silhouette of sheep with two stars inside. The white text reads «blinker health guide» written in soft gothic lettering in the middle of the image. --chaos 10 --ar 3:2 --stylize 350 --weird 200 --v 6.1
Мерч
Minimalist design mockup of a tote bag featuring a minimalistic graphic of abstract intertwined red and deep violet blue vector flowers topped with a white stencil silhouette of sheep with two stars inside. There is a white text «blinker» written in soft gothic lettering at the bottom of a tote bag. The mockup is placed in a photo studio with sunny light --chaos 10 --ar 3:2 --stylize 50 --weird 200 --v 6.1 Референс № 2,3
a mockup of a reusable water bottle branded with style featuring a minimalistic graphic of abstract intertwined red and deep violet blue silhouette vector flowers topped with a white flat stencil silhouette of sheep with two stars inside. There is a white text «blinker» written in soft gothic lettering at the bottom of a bottle. The box is placed against a white background --chaos 10 --ar 82:57 --stylize 350 --weird 200 --v 6.1 Референс № 3
A small pouch mockup displayed on a simple white table with style featuring a minimalistic graphic of abstract intertwined red and deep violet blue silhouette vector flowers topped with a white flat stencil silhouette of sheep with two stars inside. --chaos 10 --ar 3:2 --stylize 350 --weird 200 --v 6.1
Оформление фасада и пространство
a dentistry clinic front entrance branded with a minimalistic graphic of abstract intertwined red and deep violet blue vector flowers topped with a white stencil silhouette of sheep with two stars inside. The entrance has a signboard with text ''blinker' written in soft gothic lettering on the letter --chaos 10 --ar 3:2 --stylize 350 --weird 200 --v 6.1 Референс № 1,2
a dentistry clinic front entrance branded with a minimalistic graphic of abstract intertwined red and deep violet blue vector flowers topped with a white stencil silhouette of sheep with two stars inside. The entrance has a signboard with text ''blinker' written in soft gothic lettering on the letter --chaos 10 --ar 3:2 --stylize 350 --weird 200 --v 6.1 Референс № 2
Итог
С помощью нейросетей получилось оживить образ бренда. Из прошлого проекта сохранилась форма звёздочки-мигалки, которая отыскивает кариес. Но теперь звёздочкой управляет белый барашек, — он и добавляет бренду характера, призывает взаимодействовать с ним. Также новый стиль предполагает захватить более узкую молодую ЦА и выделиться среди конкурентов.
Использованные инструменты