Применение генеративных нейросетей в брендинге компании «PeacePulse»
So Treep—компания, которая организует поездки для снятия эмоционального напряжения с использованием сил природы: крик в горах, объятия с деревом, прикосновение к траве, расслабление на воде и другие практики помогают людям выдохнуть и снять стресс.
Начало разработки фирменного стиля с помощью ИИ: нейминг и концепция
Сначала я попросила ghatGPT 3.5 подобрать новое название для моей компании So Treep. Промт: Come up with 20 one-word name options for a company that organizes trips to relieve emotional stress using the forces of nature: shouting in the mountains, hugging a tree, lying on the ground and touching grass, lying on water and other practices — helping people exhale and relieve stress. These practices help people to release emotions and feel the support of the Earth and nature in an environmentally friendly way. Мне понравилось название Blissfull, SolaceScenic, TranquilTrek. Я попросила предложить еще варианты более звучных названий. Промт: Come up with 20 more more sounding names that are easy to remember and nice and easy to pronounce. Понравившиеся: GreenGlow, PeacePulse. Я выбрала название PeacePulse.
Далее я попросила подобрать список концепций бренда под мою компанию. Промт: Come up with 10 concepts for the corporate identity for PeacePulse, a company that organizes trips to relieve emotional stress using the forces of nature: shouting in the mountains, hugging a tree, lying on the ground and touching grass, lying on water and other practices — helping people to exhale and relieve stress. These practices help people to release emotions and feel the support of the Earth and nature in an ecologically clean way.
Из 10-ти предложенных концепций мне понравилось две, которые похожи между собой. Я решила соединить их и взять часть из одной и часть из другой. Концепция 2: «Эхо спокойствия» Используйте изображения звуковых волн, мягко исходящих от природных ландшафтов, таких как горы и леса, чтобы представить успокаивающее воздействие звуков природы. Включите в дизайн мягкие, плавные линии и изгибы, чтобы передать ощущение текучести и расслабленности. Выберите цветовую палитру, вдохновленную природой, с оттенками зеленого, синего и мягкими земляными тонами. На логотипе можно изобразить стилизованную гору или дерево с мягкой рябью или волнами, исходящими от него, образуя слово «PeacePulse».
Концепция 10: «Эхо природы» Включите в дизайн образы реверберирующих звуковых волн и природных элементов, таких как деревья и вода, чтобы символизировать успокаивающее эхо природных ритмов. Используйте гармоничную цветовую палитру с мягкими голубыми, зелеными и земляными тонами, чтобы вызвать чувство мира и спокойствия. Отдайте предпочтение современной и минималистичной эстетике дизайна с чистыми линиями и сбалансированными композициями. Логотип может включать стилизованные изображения звуковых волн и природных элементов, расположенных в целостной и динамичной композиции, а название компании «PeacePulse» органично вписывается в дизайн.
Метафора—вибрирующие звуковые волны, исходящие из природных объектов
Метафора—вибрирующие звуковые волны, исходящие из природных объектов. В дизайне плавные линии и изгибы, ощущение спокойствия и текучести. Чистые линии, минимализм, сбалансированные композиции. Цветовая палитра, вдохновлённая природы, нежная и спокойная. Примерный логотип может включать в себя изображения волн и природных объектов, возможно название компании, созданное из звуковых волн.
Создание айдентики: цвет, логотип, графические образы
Я поресерчила пинтерст и нашла образы, которые выстроились у меня в голове после понимания концепции. Референсы чуть отличаются от основной идеи, и скорее всего в процессе создания фирстиля я буду немного отходить от прямого образа звуковых волн.
Все последующие генерации картинок я делала в нейросети Ideogram 1.0. 16:10. Часть референсов проводила через CLIP-Interrogator-2, изымая промты. Также я использовала переводчик Deepl.
Референс 1. Промт: a man riding a wave on top of a surfboard, by Jan Rustem, flickr, lyrical abstraction, reflected chrome, 1 0 2 4 farben abstract, honey ripples, ((sharp focus)), transparent corrugated glass, spiralling, digital art — w 640, portrait 4 / 3, perspicious detail, mirroring, abstract. Референс 2. Промт: a close up of a clock on a wall, risograph gradient, vaporwave textures, beautifully dithered gradients, grained risograph, vaporwave artwork composition, peter saville, vaporwave, grainy poster art, beautiful gradients, very vaporwave, inspired by Yanjun Cheng, risograph poster
Календарь с заметками
Спустя пару часов я нашла подходящий образ продукта—календаря. Промт: A stunning top view photo of a unique and contemporary calendar. The elongated rectangular calendar showcases the month of May on the left side, with ample space for notes on the right side. Distinguished by its three rows of days arranged in three columns, the calendar’s design elements are influenced by Behance trends. The paper’s light color is complemented by soft natural colors, including green and blue, beautiful outlines, and gradients, all harmoniously blended with a grainy risograph texture. The vaporwave art style, characterized by blurred gradients and grainy risography, creates an enchanting and nostalgic atmosphere., photo
После сформированного образа я сгенерировала логотип, также после некоторого ряда генераций. Промт: A mesmerizing vector logo for PeacePulse, designed with a modern twist influenced by Behance trends. The logo features soft natural colors of green and blue, with smooth contours and harmonious gradients. The vaporwave art style, evident in the blurred gradients and grainy risograph texture, creates an enchanting and nostalgic atmosphere. The overall composition exudes a sense of tranquility and harmony, evoking a sense of peace and unity., photo
Шрифт, цветовая палитра, логотип
Получилось сгенерировать образ, который точно описывает эстетику концепции. Промт: A mesmerizing vector logo for PeacePulse, seamlessly combining design elements inspired by Behance trends. The central motif features a harmonious blend of green and blue hues, with smooth contours and gradient transitions. The vaporwave aesthetic, characterized by blurry gradients and a grainy risograph texture, imbues the design with an enchanting nostalgic charm. This visually captivating logo encapsulates the essence of PeacePulse, creating a lasting impression on viewers. The photo presents the logo in stunning detail, allowing the viewer to fully appreciate its intricate beauty., photo
Первая серия постеров. События
Первая серия постеров о событиях, которые будут проходить на месте. Плакат 1. Промт: A mesmerizing photograph that captures the essence of the current Behance trends, with a light paper acting as the exquisite canvas. The image features soft, natural hues of green and blue, delicately swirling and intertwining throughout the composition. The skillful blending of contours and gradients intertwines seamlessly with the distinctive, grainy texture of the risograph, resulting in a harmonious and visually captivating piece of art. The evocative vaporwave style, marked by blurred gradients and the enchanting risograph texture, transports the viewer to a magical, nostalgic world., photo
Плакат 2. Промт: A mesmerizing photograph that captures the essence of the current Behance trends, with a light paper acting as the exquisite canvas. The image features soft, natural hues of green and blue, delicately swirling and intertwining throughout the composition. The skillful blending of contours and gradients intertwines seamlessly with the distinctive, grainy texture of the risograph, resulting in a harmonious and visually captivating piece of art. The evocative vaporwave style, marked by blurred gradients and the enchanting risograph texture, transports the viewer to a magical, nostalgic world., photo
Плакат 3. Промт: A mesmerizing photograph that captures the essence of the current Behance trends, with a light paper acting as the exquisite canvas. The image features soft, natural hues of green and blue, delicately swirling and intertwining throughout the composition. The skillful blending of contours and gradients intertwines seamlessly with the distinctive, grainy texture of the risograph, resulting in a harmonious and visually captivating piece of art. The evocative vaporwave style, marked by blurred gradients and the enchanting risograph texture, transports the viewer to a magical, nostalgic world., photo
Плакат 4. Промт: A mesmerizing photograph that captures the essence of the current Behance trends, with a light paper acting as the exquisite canvas. The image features soft, natural hues of green and blue, delicately swirling and intertwining throughout the composition. The skillful blending of contours and gradients intertwines seamlessly with the distinctive, grainy texture of the risograph, resulting in a harmonious and visually captivating piece of art. The evocative vaporwave style, marked by blurred gradients and the enchanting risograph texture, transports the viewer to a magical, nostalgic world., photo
Далее я создала вторую серию постеров, рассказывающую об ощущениях, которые человек будет испытывать при прохождения практик. Иллюстрации созданы с помощью нейросети. Текст добавлен в иллюстраторе.
На основе разных референсов я сгенерировала картинки с частями шрифтов, из которой я с помощью MyFonts извлекла похожие шрифты: Flexo Soft Regular, altertype Regular
Плакат 1. Промт: A captivating photograph that embodies the essence of the latest Behance trends. The light paper serves as a stunning canvas, featuring soft, natural hues of green and blue, delicately swirling and intertwining throughout the image. The expertly blended contours and gradients are seamlessly integrated with the distinctive, grainy texture of the risograph, resulting in a harmonious and visually appealing artwork. The evocative vaporwave style, characterized by blurred gradients and the mesmerizing risograph texture, transports the viewer to a magical, nostalgic realm., photo
Серия постеров 1. Ощущения
Плакат 2. Промт: A captivating photograph that embodies the latest Behance trends, featuring a light paper that serves as the ideal canvas. The soothing color palette of verdant greens and tranquil blues seamlessly intertwines, creating a mesmerizing and harmonious visual experience. The artist’s masterful blending of contours and gradients flawlessly harmonizes with the distinctive, grainy texture of the risograph, resulting in an awe-inspiring work of art. The spellbinding vaporwave aesthetic, characterized by blurred gradients and entrancing risograph textures, whisks the viewer away to a magical, nostalgic realm., photo
Плакат 3. Промт: A captivating photograph that embodies the latest Behance trends, featuring a light paper that serves as the ideal canvas. The soothing color palette of verdant greens and tranquil blues seamlessly intertwines, creating a mesmerizing and harmonious visual experience. The artist’s masterful blending of contours and gradients flawlessly harmonizes with the distinctive, grainy texture of the risograph, resulting in an awe-inspiring work of art. The spellbinding vaporwave aesthetic, characterized by blurred gradients and entrancing risograph textures, whisks the viewer away to a magical, nostalgic realm., photo
Текст для плакатов сгенерирован с помощью ChatGPT 3.5 Промт для текста: Generate text for four posters about the sensations people experience when practicing what it feels like to release tension through the forces of nature: hugging a tree, touching grass, lying on water, shouting from a mountain.
Носители
Мерч
Далее я генерировала носители. Я находила подходящие референсы и смешивала их с уже имеющимся стилем. Жилетка, одежда. Промт: Photo of a girl in a vest on a pure white background. The vest is made with resography texture: blurred gradients and risographic texture harmonize with the characteristic grainy surface. The graphics printed on the vest utilize soft, natural shades of green and blue, delicately shimmering and intertwining throughout the composition. The artful blending of contours and gradients on the garment seamlessly intertwine with the characteristic grainy texture of the risograph, resulting in a harmonious and visually mesmerizing work of art. The evocative style of the vaporwave vest, marked by blurred gradients and enchanting risograph texture, transports the viewer into a magical, nostalgic world., photo
Панамка. Промт: Photo of a girl wearing a panama on a clean white background. The panamka is made with a resography texture pattern: blurred gradients and risographic texture harmonize with the characteristic grainy surface. The graphics printed on the panama utilize soft, natural shades of green and blue, delicately shimmering and intertwining throughout the composition. The artful blending of contours and gradients on the headpiece is seamlessly intertwined with the grainy textured risograph pattern, resulting in a harmonious and visually mesmerizing piece. The evocative style of the vaporwave panama, marked by blurred gradients and enchanting risograph texture, photo
1.Бутылка. 2. Ежедневник
Бутылка воды. Промт: water bottle on a white background, the design of the water bottle sticker captures the essence of current Behance trends. The design uses soft, natural shades of green and blue, delicately shimmering and intertwining throughout the sticker composition. The sticker features an artful blend of contours and gradients seamlessly intertwined with the characteristic grainy texture of the risograph, resulting in a harmonious and visually mesmerizing work of art.The sticker features a vaporwave graphics style, marked by blurred gradients and enchanting risograph texture, photo
Ежедневник. Промт: A captivating photo of a notepad displayed on a pristine white background. The notepad features a stunning vaporwave-inspired design, with blurred gradients and a charming risograph texture that harmoniously blend with the distinctive grainy surface. The graphics exhibit the latest trends on Behance, showcasing delicate shades of green and blue that dance and intertwine, creating a mesmerizing visual effect. The masterful fusion of these visual elements results in an extraordinary and visually entrancing piece of art., photo
1. Сумка. 2. Полотенце
Сумка. Промт: Photo of a bag in soft blue and green shades against a background of grass. Bag with textured resography pattern: blurred gradients and risograph texture harmonize with the characteristic grainy surface. The graphics printed on the shopper bag utilize soft, natural shades of green and blue, delicately shimmering and intertwining throughout the composition. The artful blending of contours and gradients on the bag is seamlessly intertwined with the grainy texture of the risography, resulting in a harmonious and visually mesmerizing piece. The evocative style of the vaporwave bag, marked by blurred gradients and enchanting risography texture, photo
Полотенце. Промт: Photo of a plaid in soft blue and green colors on the background of sand and sea. Plaid of unusual shape with textured resography pattern: blurred gradients and texture of resography harmonize with the characteristic grainy surface. The design of the plaid features soft, natural shades of green and blue, delicately shimmering and intertwining throughout the composition. The artful blending of contours and gradients in the plaid design is seamlessly intertwined with the grainy texture of the risograph, resulting in a harmonious and visually mesmerizing piece. The evocative style of the vaporwave plaid, marked by blurred gradients and enchanting texture of the risography, photo
Мебель. 1. Стул. 2. Лампы
Лампа. Промт: Lamp photograph in soft blue and green colors on a white background. An unusually shaped lamp with a textured resography pattern: blurred gradients and the texture of the resography harmonize with the characteristic grainy surface. The lamp design features soft, natural shades of green and blue, delicately shimmering and intertwining throughout the composition. The artful blending of contours and gradients in the shape of the lamp is seamlessly intertwined with the grainy texture of the risography, resulting in a harmonious and visually mesmerizing piece. The evocative style of the vaporwave lamp, marked by blurred gradients and the enchanting texture of the risography, photo
Стул. Промт: Photograph of a chair in soft blue and green colors on a white background. An unusually shaped chair with a textured resography pattern: blurred gradients and the texture of the resography harmonize with the characteristic grainy surface. The chair’s design utilizes soft, natural shades of green and blue, delicately shimmering and intertwining throughout the composition. The artful blending of contours and gradients in the chair design is seamlessly intertwined with the grainy texture of the risograph, resulting in a harmonious and visually mesmerizing piece. The evocative style of the vaporwave chair, marked by blurred gradients and the enchanting texture of the risograph, photo
Пространство
Я приступила к генерации пространства. Общий план. Промт: A mesmerizing photo captures a trendy vaporwave-inspired café space, featuring a harmonious blend of blurred gradients, risograph textures, and grainy surfaces. The furniture and wall posters seamlessly integrate with the distinctive design. The shimmering hues of green and blue create a visually captivating atmosphere. The interior elements reflect the latest trends showcased on Behance. The combination of these elements results in an awe-inspiring work of art, perfect for a modern and stylish café., photo
Пространство.Общий план
Вид сбоку. Промт: A breathtaking photograph of a trendy vaporwave café showcases its stunning interior design. The walls are decorated with mesmerizing blurred gradient patterns, risograph textures and grainy surfaces. Furniture with pastel blue chairs and tables complete the unique design. Abstract art posters adorn the wall, harmonizing with the overall aesthetic. Green and blue hues shimmer, creating a visually mesmerizing atmosphere. The cafe’s interior elements reflect the latest trends featured on Behance, making it the perfect place for modern and trendy diners., photo
Вид издалека. Промт: A breathtaking photograph of a trendy vaporwave café showcases its stunning interior design. The walls are decorated with mesmerizing blurred gradient patterns, risograph textures and grainy surfaces. Furniture with pastel blue chairs and tables complete the unique design. Abstract art posters adorn the wall, harmonizing with the overall aesthetic. Green and blue hues shimmer, creating a visually mesmerizing atmosphere. The cafe’s interior elements reflect the latest trends featured on Behance, making it the perfect place for modern and trendy diners., photo
1.Вид издалека. 2. Вид сбоку
A mesmerizing photograph that captures the essence of the latest Behance trends, featuring a light paper as the perfect canvas. The soft, natural hues of green and blue swirl and intertwine, creating a captivating and harmonious visual experience. The artist’s expert blending of contours and gradients flawlessly complements the distinctive, grainy texture of the risograph, resulting in a stunning work of art. The enchanting vaporwave style, defined by blurred gradients and mesmerizing risograph textures, transports the viewer to a magical, nostalgic realm., photo
A captivating photograph that embodies the latest Behance trends, featuring a light paper that serves as the ideal canvas. The soothing color palette of verdant greens and tranquil blues seamlessly intertwines, creating a mesmerizing and harmonious visual experience. The artist’s masterful blending of contours and gradients flawlessly harmonizes with the distinctive, grainy texture of the risograph, resulting in an awe-inspiring work of art. The spellbinding vaporwave aesthetic, characterized by blurred gradients and entrancing risograph textures, whisks the viewer away to a magical, nostalgic realm., photo
The spellbinding vaporwave aesthetic, characterized by blurred gradients and entrancing risograph textures, whisks the viewer away to a magical, nostalgic realm., photo