Public art project: arttruck
Concept The concept of the project is to reconstruct a truck as a site for the exhibition of art objects. The truck should have a load capacity of up to 3.5 tons to allow access to the city center. It is supposed to dismantle the main walls of the cargo part and equip the body with a transparent box, inside which it is proposed to place public art objects.
The project can be institutionalized or represent an independent artistic concept. Arttruck can interact with urban space, its history, or the time of its placement. The project can have a diverse geography, or it can be a street-level extension of an exhibition in an existing institution.
The project involved the general sponsor electric truck manufacturer EVM, as well as the masters digital contemporary art gallery.
The actual biggest part of the project was the collaborative engineering of the transparent box, and its installation, as this is the main carrier of the project.
Art It was important to engage a media artist whose art correlates with the theme of the partner gallery. The series of exhibition projects opens with light sculptures by Vasilissa Savrasova: «The matter of time gathered in one point. Under a thin film of transparent substance, shimmering, light-filled forms emerge. These true images of things make up a single light-bearing, flowing beyond time, absolute space».
Further the installation process took more than 4 days.
Transport expo In front of you is the arttruck project — a transparent truck, a new exhibition medium. The aim of the project is to incorporate art into urban, social and cultural environment.
Inside the transparent body of the EVM PRO is a world of images made of light and color — a metaphor for the irrational that translates ideas into tangible forms and innovative discoveries.
Digital art is oriented towards the future of the city, light, progress and the synergy of these components. Digital technologies interact with art, complement each other and are embedded in the city. The city appears in a new light of media projections.
The main point of the visual identity was the idea of transparency. Everything starts from the moment spectator comes.