Developed a high-impact social media campaign for Hope Welfare Trust, an NGO active in Kashmir and rural India. The project focused on raising awareness and funds for the «Education for All» initiative, specifically targeting regions where infrastructure is a significant barrier to schooling.
Strategic Approach: Human-Centric Narrative: Instead of focusing on «poverty,» the design focuses on resilience. The subject’s expression and the metaphorical «chair» symbolize the effort required to pursue an education in conflict-affected or remote zones.
Color Psychology: Utilized a blue-tinted overlay to create a sense of trust and professional stability (associated with humanitarian work), paired with optimistic yellow typography to represent the «dream» mentioned in the copy.
Efficiency in Design: Created a clean, minimal layout that meets «Mobile-First» standards, ensuring the QR code and mission statement are legible across all digital devices.