Flow. Packaging for non-alcoholic beer

The «flow» is the concept of kraft non-alcoholic beer for young people. The «flow» is unique in bright and very diverse tastes. The contents of the beer are preserved in the package, and it is untriviously highlighted on the shelf. The concept is based on coloured capes, which create a multicolored flow of taste. It was important for the customer to maintain a spirit of bright minimalism, so the choice was in favour of the capes. In its unique form, the stream of crypts creates a recognized graphical image that can be used in measuring and advertising.