Ребрендинг фирменного стиля апсайкл-бренда «nevrubashka» глазами ai
Работа демонстрирует то, как искусственный интеллект может преобразовать уже существующий проект, изменив его айдентику и добавив дополнительные детали. В качестве исходного проекта был взят ребрендинг упаковки бренда «nevrubashka»
Исходный проект: https://portfolio.hse.ru/Project/159269
Ребрендинг глазами ИИ
В ходе разработки этого проекта была использована нейросеть Leonardo Ai. Я решила отойти от финальной концепции исходного проекта и воплотить идею, которая не была принята. «Nevrubashka» позиционирует себя, как апсайклинг эко-бренд, поэтому в основу концепции лег такой феномен в дизайне одежды, как «патчинг». Также в дизайне появляются такие графические элементы, как форма лекала. В цветовой палитре я старалась сохранять природные оттенки, привязываясь к идеи «эко».
Логотипы
Design an abstract logo for Nevrubashka, an upcycling brand inspired by sustainability and creativity. Emphasize an abstract patchwork style, incorporating flowing, overlapping shapes that evoke the feeling of pieced-together textiles. Use a color palette inspired by vibrant yet soft tones: deep blues, lively greens, rich purples, warm oranges, and muted grays. Avoid literal depictions of fabrics or stitching; instead, focus on creating a harmonious composition of abstract, curved forms with a modern and minimalist sensibility. The design should convey innovation, resourcefulness, and eco-consciousness while remaining dynamic, approachable, and unique.
Постеры
Place a Nevrubashka poster on a graffiti-covered wall in an urban skatepark. The poster design features bold, abstract patchwork patterns with overlapping shapes and visible stitch details. Beside the poster, include one or two models wearing Nevrubashka’s upcycled shirts, showcasing their unique patchwork construction. The edgy street environment contrasts with the intricate craftsmanship of the shirts, highlighting the blend of creativity and sustainability.
Design a large poster for Nevrubashka displayed on an urban billboard. The central focus of the poster is one of the brand’s upcycled shirts, styled as both a product and an artistic piece. The patchwork details of the shirt—seams, textures, and fabric overlays—are extended into abstract graphic elements surrounding it, creating a dynamic and eye-catching representation of the brand’s upcycling ethos.
Visualize a Nevrubashka poster displayed in a coffee shop window. The poster prominently features one of the brand’s upcycled shirts, its patchwork details creatively deconstructed and layered into the overall graphic design. The shirt’s patterns and stitching are magnified and stylized to resemble abstract art, reinforcing the brand’s ethos of sustainability and artistic innovation.
Упаковка
Design eco-friendly packaging for a shirt by Nevrubashka, an upcycling brand focused on sustainability. The packaging should feature a minimalist kraft paper box or pouch made from recycled materials. Incorporate the brand’s signature patchwork aesthetic by adding subtle, abstract stitched patterns or overlapping fabric-inspired designs to the exterior, reflecting the shirt’s upcycled nature. Include a simple, modern logo and a small printed message emphasizing the eco-conscious mission, such as 'Made with Care, Saved from Waste.' The design should balance creativity with practicality, using natural textures and muted tones to emphasize sustainability while showcasing the artistry behind the product.
Пакет
Create a design for an eco-friendly paper shopping bag for Nevrubashka, an upcycling brand dedicated to sustainability. The bag should be made of recycled kraft paper with sturdy handles. Feature the brand’s patchwork aesthetic by incorporating abstract, overlapping fabric patterns or stitched textures in a subtle, artistic way. The design should be modern and minimalist, with a focus on the handmade and upcycled nature of the products. Include the brand’s logo in a clean, bold font, and add a small tagline like 'Sustainable Fashion, Reimagined' to reinforce the eco-conscious message. Keep the color palette neutral with hints of natural tones, allowing the patchwork elements to be the main visual highlight.
Шоппер
Design a stylish and eco-friendly shopper bag for Nevrubashka, an upcycling brand that focuses on sustainability and creativity. The bag should be made from durable, recycled fabric with long handles for easy carrying. Incorporate the brand’s signature patchwork aesthetic by using a mix of textured fabrics and abstract, geometric stitching patterns that evoke the idea of upcycled materials. The design should feel modern and artistic, with a subtle mix of vibrant and neutral tones, reflecting the sustainable and creative nature of the brand. Include the brand’s logo prominently, paired with a tagline such as 'Worn with Purpose, ' to emphasize the eco-conscious ethos. The overall look should be stylish, reusable, and perfect for daily use.
Этикетка
Create a price tag design for Nevrubashka, an upcycling brand that celebrates sustainability and creativity. The tag should be made from recycled cardboard or eco-friendly paper with a natural texture. Incorporate the brand’s signature patchwork aesthetic by using abstract, minimal stitching patterns or overlapping fabric textures on the front. The design should be simple yet eye-catching, with the brand’s logo featured prominently. Add a small, thoughtful message like 'Crafted from the Past, Worn for the Future' to reinforce the sustainable nature of the brand. The tag should include space for the price in a clean, easy-to-read font and be tied with a natural twine or string for a rustic, eco-conscious touch.
Бирка
Design a clothing label for Nevrubashka, an upcycling brand focused on sustainability and creative fashion. The label should be made from eco-friendly materials, such as organic cotton or recycled fabric, with a natural, textured finish. Incorporate the brand’s patchwork aesthetic by subtly printing abstract, stitched patterns or small fabric swatches within the design. The brand’s logo should be featured prominently in a clean, minimalist font, with a tagline like 'Sustainably Reimagined' to emphasize the upcycled nature of the products. The label should be small but sturdy, with enough space to include care instructions and sizing details in a clear, readable font. The overall design should convey the brand’s eco-conscious and creative spirit, making the label both functional and stylish.
Стикеры
Create a mockup showcasing a collection of Nevrubashka’s brand stickers on a white background. The stickers should feature the brand’s patchwork aesthetic, with abstract, colorful fabric patterns, visible stitching motifs, and the brand’s logo in a clean, modern font. The stickers should vary in size and design but maintain a cohesive style, reflecting the brand’s eco-conscious and artistic identity.
Визуализация продукта
Create a clean and minimalist mockup showcasing a Nevrubashka shirt hanging on a simple white background. The shirt should be made from upcycled fabrics, prominently featuring the brand’s signature patchwork design. Display the shirt as the focal point, with visible stitching and a mix of textured fabric pieces that showcase the brand’s sustainable craftsmanship. Use soft lighting to highlight the intricate details of the patchwork while keeping the background neutral and unobtrusive to let the shirt stand out. The shirt should hang naturally, with a simple hanger or hook that complements the clean, modern aesthetic. Include a subtle brand tag or logo on the shirt, reinforcing the eco-conscious nature of the product.
Каталог
Create an image of Nevrubashka’s clothing catalog, open down the middle, with the pages showcasing the brand’s upcycled shirts and patchwork designs. The catalog should have a clean, minimalist layout with a focus on the craftsmanship and sustainability of the products. One page should feature a large image of an upcycled shirt, highlighting its unique patchwork details, while the opposite page shows additional product shots or close-ups of fabric textures, stitching, and design elements. The color scheme should be earthy and natural, with a neutral background to let the shirts stand out. Include subtle design elements like eco-friendly symbols or handwritten-style typography that conveys the brand’s handmade and sustainable ethos. The catalog should feel tactile, inviting, and artistic, reflecting the brand’s commitment to upcycled fashion.
Мастерская
Create a realistic image of Nevrubashka’s creative workspace, reflecting the brand’s commitment to upcycling and sustainability. The space should be cozy, cluttered with materials, and filled with natural light. Include a worktable covered with fabric scraps, sewing tools, and half-finished upcycled shirts showcasing patchwork designs. On shelves or in the background, display rolls of recycled fabrics, spools of thread, and sketches of potential designs. The room should feel warm and inviting, with natural, earthy tones, such as wood accents and neutral textiles. Add personal touches like potted plants, vintage sewing machines, and mood boards featuring fabric swatches and inspiration. The overall environment should evoke creativity, resourcefulness, and a hands-on approach to sustainable fashion.
Посты для соц-сетей
Design an Instagram advertisement post featuring a flat lay shot of a Nevrubashka upcycled shirt, surrounded by fabric swatches, sewing tools, and eco-friendly materials. The patchwork design should be the focal point, with close-up shots of stitching and fabric details. The background should be light and neutral, creating a clean, minimalist aesthetic. Include the text ‘From Waste to Wear’ in a bold font to emphasize the brand’s sustainable approach. Place the brand’s logo and a ‘Shop Now’ call-to-action at the bottom of the image.
Используемая нейросеть: Leonardo Ai (https://leonardo.ai/)