

The goal is to create a visually attractive and functional package that takes into account the safety and comfort needs of caring parents. A comprehensive brand style has been developed, including a logo, graphics and a package with three SKU (shirt, apple, watermelon). The colours used are bright, in contrast to the pastive decisions of competitors, which target conscious parents who reject «run» stereotypes. The perforation package is involved in the opening process, and the shape increases the design area in the front without compromising transportation. POS materials provide effective presentation and tactile testers for product quality.



