
The ice cream is a candy brand with a cold effect from the berries of the Arkhangel forest.

The branding was based on the metaphor of caramel as ice. Visual communication is complemented by 3d pictures of lollipops and vectoric images of Russian berries that break down. Logo and typography use the refractory of letters over ice


By refracting printing, an illusion of an invisible icebox is created.