Музей «Listen to the USSR»
Исходный проект
Ссылки на исходный проект: https://portfolio.hse.ru/Project/218556 https://hsedesign.ru/project/2c511c1c3893456e896d17d57e3d034c
Проект интерьера музея посвящен сохранению звуков СССР, которые либо исчезают, либо уже исчезли из нашей повседневной жизни из-за технологического прогресса — от звука пишущей машинки до рингтонов старых телефонов.
В этом лонгриде я продемонстрирую способ дополнения и переосмысления основного проекта через применение нейросетей.
рендеры из исходного проекта: зона ресепшн/ресторан/гардероб
рендеры из исходного проекта: часть экспозиции, посвященная играм и телепередачам СССР
Работа с нейросетями
Для создания названия музея я использовала СhatGPT: promt: Сome up with a name for the museum in Russian. The museum is dedicated to preserving the sounds of the 20th century from the USSR that are disappearing or have already disappeared from our daily lives due to technological progress, such as the sound of a typewriter or the sound of ringtones from old phones.
Мной был выбран вариант: «Послушай СССР», который я перевела на английский язык, чтобы в дальнейшем было проще генерировать логотип и айдентику.
Все генерации (интерьер, логотип, айдентика) выполнены в нейросети Midjourney v6.1, поскольку данная нейросеть оказалась для меня самой удобной и приятной для выполнения поставленных задач. Однако я все равно сталкивалась со сложностями, так как Midjourney v6.1 — это зарубежная нейросеть, которая мало что знает о характерных звуках СССР. Поэтому мне почти каждый раз приходилось перечислять в промте примеры данных звуков. А к некоторым промтам даже пришлось приложить картинки.
Мной также был использован Photoshop для цветокоррекции некоторых генераций, а также создания айдентики.
Пространство
promt: Create a reception area for the museum. The museum is dedicated to preserving the sounds of the 20th century from the USSR that are disappearing or have already disappeared from our daily lives due to technical progress, such as the sound of an old cash register. The interior style is modern minimalism. The room is spacious and in semi-darkness. Large panoramic windows from floor to ceiling with a black frame are either open or closed with black roller blinds. The interior should be made in dark colors with accent colors of orange and red without using green. The light in the room is subdued and warm. Track lighting. —ar 16:9
зона ресепшн
promt: Create a restaurant for the museum. The museum is dedicated to preserving the sounds of the 20th century from the USSR, which are disappearing or have already disappeared from our daily lives due to technical progress. The interior style is modern minimalism. The restaurant should have a bar counter with bar stools, chairs, armchairs and sofas with tables. The room is spacious and in semi-darkness. Large panoramic windows from floor to ceiling with a black frame. The interior should be made in dark colors with accent colors of orange and red without using green. The light in the room is subdued and warm. Track lighting. —ar 16:9
ресторан
promt: Create a shop in the museum. The museum is dedicated to preserving the sounds of the 20th century from the USSR that are either disappearing or have already disappeared from our everyday life due to technological progress, such as the sound of a typewriter, the sound of old telephone ringtones, the sound of an old coffee grinder, the sound of a cassette recorder, the sound of a film, the sound of an old movie projector, the sound of an old elevator, the sound of an old cash register, the sound of light matches, the sound of an analog radio, the sound of an old sewing machine, the sound of a cassette, the sound of an abacus, the sound of a water machine, the rustling of a vinyl record, the sound of a teletype, the sounds of a computer, the sounds of printing on a matrix printer, the sound of a new message in ICQ, the sound of a can opener, the sound of a cow milking. The interior style is modern minimalism. The room is in semi-darkness. Large panoramic windows from floor to ceiling with a black frame. The interior should be done in dark colors with accent colors of orange and red without using green. The light in the room is subdued and warm. Track lighting. —ar 16:9
магазин (не был показан в исходном проекте)
promt: Create a cloakroom in the public building of the museum for visitors to the museum. The museum is dedicated to preserving the sounds of the 20th century from the USSR, which are disappearing or have already disappeared from our daily lives due to technical progress. The interior style is modern minimalism. The room is in semi-darkness. Large panoramic windows from floor to ceiling with a black frame. The interior should be made in dark colors with accent colors of orange and red without using green. The light in the room is subdued and warm. Track lighting. —ar 16:9
гардероб
promt: Create the museum exhibition hall. The museum is dedicated to preserving the sounds of the 20th century from the USSR, which either disappear or have already disappeared from our daily life from technological progress, such as the sound of a typewriter, the sound of the ringtones of old phones, the sound of an old coffee grinder, the sound of a cassette tape recorder, the sound of a film, the sound of the old film projector, the sound of the old elevator, the sound of the old cash register, the sound of light matches, the sound of analog radio, the sound of the old sewing machine, the sound of the cassette, the sound of the water machine, the rustling of the vinyl plate, the sound of the television tecyup, the sounds of computers, the sounds of computers, the sounds of the print on the print matrix printer, the sound of a new message in ICQ. The room is spacious and in the twilight. Large panoramic windows from the floor to the ceiling with a black frame are either open or covered with black roller curtains Blackout. The interior should be made in dark colors with accent flowers of orange and red without the use of green. The light in the room is muffled and warm. Track lighting. —ar 16:9
основная часть экспозиции, посвященная бытовой жизни людей из СССР (не была показана в исходном проекте)
основная часть экспозиции, посвященная бытовой жизни людей из СССР (не была показана в исходном проекте)
основная часть экспозиции, посвященная бытовой жизни людей из СССР (не была показана в исходном проекте)
основная часть экспозиции, посвященная бытовой жизни людей из СССР (не была показана в исходном проекте)
основная часть экспозиции, посвященная бытовой жизни людей из СССР (не была показана в исходном проекте)
promt: Create an exhibition hall of the museum. The museum is dedicated to preserving the sounds of the 20th century from the USSR, which are either disappearing or have already disappeared from our daily lives due to technological progress. The exhibition hall should be dedicated to games and TV shows of the 20th century. For example, the game «Well, just you wait!», the game «Tetris», the game «Super Mario», the TV show «Visiting a Fairy Tale», the TV show «Abvgdeika». The room is spacious and in semi-darkness. Large panoramic windows from floor to ceiling with a black frame are either open or closed with black roller blinds. The interior should be made in dark colors with accent colors of orange and red without using green. The light in the room is subdued and warm. Track lighting. —ar 16:9
часть экспозиции, посвященная играм и телепередачам СССР
часть экспозиции, посвященная играм и телепередачам СССР
Я также решила создать несколько специальных зон музея, которые не были показаны в исходном проекте: коридор с настенными проекциями улиц и вокзала времен СССР, зона отдыха с музыкальным автоматом, комната с висячими телефонами.
promt: Create a museum exhibition hall, which is a long windowless hall with projections of images of the street and the train station of the USSR of the 20th century. The museum is dedicated to preserving the sounds of the 20th century from the USSR, which are either disappearing or have already disappeared from our daily lives due to technical progress, for example, the sound of a typewriter or the sound of ringtones of old phones. The interior should be done in dark colors with accent colors of orange and red. The lighting in the room is subdued and warm. Track lighting. —ar 16:9
коридор с настенными проекциями улиц и вокзала времен СССР (не был показан в исходном проекте)
promt: /imagine prompt: https://images.auctionet.com/uploads/item_342116_5f7a483c9a.JPG Create an exhibition hall for the museum. The museum is dedicated to preserving the sounds of the 20th century from the USSR, which are disappearing or have already disappeared from our daily lives due to technical progress. The room is spacious and in semi-darkness. No windows. The interior should be made in dark colors with accent colors of orange and red without using green. The light in the room is subdued and warm. Track lighting. In the room, there should be a 20th century jukebox from the USSR in full face from the sent picture against the wall. There should be black ottomans around the jukebox. There should be a large rack with vinyl records against one wall. On the other wall, there should be a wall projection of an atmospheric video on the entire wall. —ar 16:9
зона отдыха с музыкальным автоматом (не была показана в исходном проекте)
promt: /imagine prompt: https://opis-cdn.tinkoffjournal.ru/mercury/first-phones-cover-in.leschp.png?preset=image_760w_2x Create a museum exhibition hall that will have many old Soviet cell phones hanging on the ceiling, like Nokia or Ericsson, like in the attached picture. The museum is dedicated to preserving the sounds of the 20th century from the USSR that are either disappearing or have already disappeared from our daily lives due to technological advances, such as the sound of old telephone ringtones. The room is spacious and in semi-darkness. Large panoramic floor-to-ceiling windows with a black frame. The interior should be done in dark colors with accent colors of orange and red without using green. The light in the room is subdued and warm. Track lighting. The walls are made of black mirror. —ar 16:9
комната с висячими телефонами (не была показана в исходном проекте)
Айдентика
Для создания айдентики я использовала не только нейросеть Midjourney v6.1, но и программу Photoshop, где была произведена цветокоррекция генераций, а также создан узор из сгенерированного логотипа для размещения его на носителях.
При создании логотипа я сгенерировала достаточно много различных вариантов. promt: Create a logo for a museum called «Listen to the USSR». The museum is dedicated to preserving the sounds of the 20th century from the USSR that are disappearing or have already disappeared from our daily lives due to technological progress, such as the sound of old phone ringtones or the rustle of a vinyl record. The logo should be on a white background. The shapes of the logo are simple.
вариации логотипа
итоговый логотип
Используемый в итоговом логотипе шрифт был определен с помощью нейросети WhatTheFont от MyFonts.
шрифт: Vito Compressed Black
Цветовое решение проекта было определено с помощью сервиса Adobe Color.
основные цвета проекта: #E76312, #D53E00, #C70804, #000000
Для создания рекламных постеров я генерировала сначала мокап, а затем сам постер. Далее я объединяла их в программе Photoshop.
promt (мокап): Create a mockup of a vertical advertising poster on legs in a city in neutral colors. Poster close-up. —ar 16:9
promt (постер): Create a poster to advertise a museum of disappearing sounds. The style of the poster is modern. The museum is dedicated to preserving the sounds of the 20th century from the USSR that are either disappearing or have already disappeared from our daily lives due to technological advances, such as the sound of a typewriter. The poster should prominently feature the name of the museum «Listen to the USSR» in sans serif typography, as well as the description: «Immerse yourself in the world of bygone sounds of the last century.» There should be no more text. The shapes on the poster are simple. The graphics on the poster are vector. The poster should be made in dark colors with accent colors of orange and red without using green. —ar 9:16
рекламный постер
promt (мокап): Create a mockup of a vertical advertising poster in the city on a bus stop in neutral colors. Poster close-up. —ar 16:9
promt (постер): Create a poster to advertise a museum of disappearing sounds. The style of the poster is modern. The museum is dedicated to preserving the sounds of the 20th century from the USSR that are either disappearing or have already disappeared from our daily lives due to technological advances, such as the sound of an old telephone. The poster should prominently feature the name of the museum «Listen to the USSR» in sans serif typography, as well as the description: «Immerse yourself in the world of bygone sounds of the last century.» There should be no more text. The shapes on the poster are simple. The graphics on the poster are vector. The poster should be made in dark colors with accent colors of orange and red without using green. —ar 9:16
рекламный постер
Входной билет был сгенерирован в нейросети Midjourney v6.1 с последующей цветокоррекцией в программе Photoshop. promt: Create a ticket to the Museum of Disappearing Sounds on a neutral background. The museum is dedicated to preserving the sounds of the 20th century from the USSR that are either disappearing or have already disappeared from our daily lives due to technological advancement, such as the sound of a typewriter or the sound of old phone ringtones. The ticket should have a noticeable text in sans-serif typography: Entrance ticket to the museum «Listen to the USSR». The ticket should also have a barcode. The shapes on the ticket are simple. The graphics on the ticket are vector. The ticket should be made in dark colors with accent colors of orange and red without using green. —ar 16:9
входной билет
Для создания дизайна скетчбука, шопера и чехлов для телефонов я сначала генерировала мокапы при помощи нейросети Midjourney v6.1, а затем с помощью программы Photoshop размещала на них созданный из логотипа узор.
promt (мокап): Create a mockup of a beige sketchbook without any drawings on a neutral background. —ar 16:9
скетчбук
promt (мокап): Create a mockup of a beige shopper without any patterns on a neutral background. —ar 16:9
шопер
promt (мокап): Create a mockup of white and beige phone cases without patterns on a neutral background. —ar 16:9
чехлы для телефонов
Используемые нейросети: ChatGPT — https://chat.openai.com/ Midjourney — https://www.midjourney.com/imagine
Подбор шрифта: https://www.myfonts.com/
Подбор цветов: https://color.adobe.com/
Используемый графический редактор: Adobe Photoshop