tyanuchka. ребрендинг.
«tyanuchka» — бренд жвачки, направленный на привлечение внимания детей в возрасте от 6 до 14 лет. Ценности бренда заключаются в яркости, энергичности и веселье
Айдентика
Я решила переосмыслить свой бренд, сделав его целевой аудиторией молодёжь. В Recraft я нашла стиль, напоминающий анимацию adult swim, поэтому решила использовать его.
ChatGPT предложил мне такие цвета и шрифт. Свой выбор он объяснил вот так:
Ярко-розовый (#F37EB3) — сладость, детская энергия. Ярко-голубой (#0C9ED9) — свежесть, ассоциация с пузырями. Светло-розовый (#F2ACCE) — игривость. Жёлтый лимонный (#F2D028) — солнечность и радость.
Шрифт: Round Negroni (объёмные, «жевательные» буквы, мягкие и округлые)
Логотип я нарисовала сама, а затем прогнала через Recraft Vector Segmente colors, чтобы стиль проекта был единым
Упаковка
Коробочки со жвачкой
Изображение на упаковке Модель: Recraft Vector Segmente colors Промпты: 1. girl with two braids agressivly playing on an electric guitar wearing only a bra and panties with boots 2. girl with a plastic gun riding a white tiger 3. a girl with a plastic gun wearing short skirt and a swimsuit and gold ring earrings dancing with the ufo
Мокап Модель: Recraft Mockup Product Photo Промпт: 3 thin white boxes in a row top view on a dark pink background. simple smooth shadow
Изображение на упаковке Модель: Recraft Vector Segmente colors Промпты: 1. flowers, hearts and bananas with stars simple elements pattern 2. strawberries and waves with stars simple elements pattern 3. bananas and dragon fruit with stars simple elements pattern
Мокап Модель: Recraft Mockup Product Photo Промпт: top view of 3 rectangle bubblegum blisters.
Плакаты
Модель: Recraft Vector Segmente colors Промпты: 1. Candy girl with lolipop and abstract elements including hearts and stars 2. Close up to lips where there is a bubblegum all over teeth. 3. Stretching bubble gum candy with abstract elements around
Модель: Recraft 20B style Photorealism. Промпты: 1.Vertical billboard on the pink wall. shot from front view. next to the billboard there is a woman in blue leaning on the wall and chewing gum. on the background of the picturethere is a pool party. daylight summer 2. White poster laying on the surface of the water in the pool. there are inflatable toys around it. daylight summer 3. Vertical white poster 16:10 on the pink wall on the beach. on the background there are two girls dancing daylight summer bright colors.
Носители
Изображение: Модель: Recraft 20B style vector segmented lines Промпт: Pattern of rollerscates, lollipop, candy and clouds
Мокап Модель: Recraft 20B style Photorealism. Промпт: close up shot of a white notebook in a hand with bright blue glitter nails. on the background there is a sky. No shadows, daylight
Мокап 1: Модель: Recraft 20B style Photorealism. Промпт: front view on white phonecase in hands of a girl with pixie blue hair. and beach on the back
Мокап 2: Модель: Recraft 20B style Photorealism. Промпт: front view on white phonecase in hands of a guy with pink hair who is blowing a bubble with a gum. and beach on the back
Изображение 1: Модель: Recraft 20B style vector segmented lines Промпт: a girl blowing a bubble with a gun. Flat shadow, thin lines.
Изображение 2: Модель: Recraft 20B style vector segmented lines Промпт: a girl blowing a bubble with a gun. Flat shadow, thin lines.
Модель: Recraft 20B style Photorealistic. Промпт: a shot of a white rollerscates in the hands of a 20 year old girl with pink hair and bright lipstick with yellow t-shirt. in the background there is a pink wall. rollerscates in the center of the picture
Модель: Recraft 20B style Photorealistic. Промпт: 1. front view of 20 year old woman with very short blue braids wearing yellow t-shirt on the back there are pink walls and blue tree leaves 2. front view of 20 year old guy with black hair wearing blue t-shirt on the back there yellow walls and blue leaves
Модель: Recraft 20B style Photorealistic. Промпт: Apple Laptop lying on the table, 20 year old girl with pink hair is sitting by the table and looks at the laptop screen, close shot.on the background there is a pool daylight summer
Изображение: Модель: Recraft 20B style vector segmented lines Промпт: make a pattern consisting of girls, stars, hearts, strawberries
Мокап: Модель: Recraft 20B style Photorealistic. Промпт: top view: white mouse pad with a computer mouse on. we can also see part of laptop at the corner of the shot. light yellow table. daylight, no shadows
Производственный цех
Тематический магазин при заводе
Модель: Recraft 20B style Photorealistic. Промпт: make a shot of the futuristic bubblegum factory in pink, blue, yellow colors. daylight summer
Модель: Recraft 20B style Photorealistic. Промпт: conveyor in the futuristic bubblegum factory where the make bubblegum boxes .in pink, blue, yellow colors. daylight summer
Униформа сотрудника
Модель: Recraft 20B style Photorealistic. Промпт: Front shot of a plant worker facing the camera standing in a light pink uniform wearing a mask and sanitary gloves holding a blue box. on the backround there is a bubblegum convey. pink, blue, yellow colors. summer daylight
Ссылки на используемые инструменты
1. Recraft.ai: https://www.recraft.ai/ 2. ChatGPT: https://chatgpt.com/