Rebranding of the Oil Highway AZS
AZL’s brand «oil highway» before rebranding:
After rebranding:
The Oil Highway is a large fuel company and multi-service AZS network that provides services in Moscow and Moscow. It has been in operation since 2001. For the company, priority is to establish large multifunctional refuelling complexes with advanced technological equipment. It is possible to make use of different services in one comfortable space, which saves the time of motorists. As part of the concept of rebranding, an identifier has been created that takes us to futurism, linearity, speed. After all, the Oil Highway is evolving and looking to the future every day. New motto: «We’re more than AZS. We’re in motion. We are looking to the future!»
The visual rebranding code consists of connected lines, like a 15 degree line. And thus creates a sense of moving forward.
