Kseniya Kubarcurated byMariya Lugavtsova
Original size 2480x3500
«UNITED BUTCHERS» restaurant redevelopment
Longread translated automatically
The project presents the concept of the meat restaurant «UNITED BUTCHERS» in St. Petersburg.
Original size 3840x2160
The main challenge is to preserve the «meat» and original character of the institution, while updating the visual image in line with current trends. Associative DNA of the establishment: — meat brotalism — masculinity — a bar drive — its own brewery — dark tree + skin — metal and brute parts
It is necessary to create an atmosphere in which men’s energy is expressed not through the images of cowboy and whiskey, but through the ancient Russian archetype — when legacy codes are felt on an intuitive level, and space transmits true strength and primordiality.
Planning
Original size 3500x2480
Original size 3500x2480
Original size 3500x2480
Original size 3500x2480
Original size 3500x2480
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