
Родченко- это бренд, вдохновлённый мощью и геометрией русского конструктивизма и творчества Александра Родченко. Мы превращаем его авангардные плакаты, архитектурные проекты и графику в стильные сувениры и актуальный мерч для ценителей истории, дизайнеров и современных горожан.
Айдентика: логотип, цвета, шрифтовое решение, продукт
Логотип
Генеративная модель: Ideogram.ai
Цветовая палитра
Дальше, с помощью color.adobe.com выбрала цветовую палитру, которую буду использовать в айдентике проекта.
Шрифтовое решение
Для выбора шрифта я воспользовалась сайтом myfonts.com. Выбрала шрифт под названием Reverse Gothic JNL by Jeff Levine.
Старый продукт
Обертка шоколадки
Упаковка
Новый продукт
Генеративная модель: Ideogram.ai
Генеративная модель: Ideogram.ai
Генеративная модель: Ideogram.ai
Плакаты
Генеративная модель: Recraft.ai
Генеративная модель: Recraft.ai
Генеративная модель: Recraft.ai
Пространство
Генеративная модель: Recraft.ai
Генеративная модель: Recraft.ai
Процессы произодства
1)"Create a constructivist-inspired logo in the style of Alexander Rodchenko. Use dynamic geometric shapes such as triangles, circles, and sharp lines in bold black and red. Arrange expressive sans-serif lettering diagonally across the composition, with a strong sense of movement and asymmetry. The overall design should be striking, avant-garde, and minimalist, capturing the energy of early 20th-century Soviet graphic art.» - Create packaging for an ice cream cup and its lid in the style of Alexander Rodchenko’s Constructivism. Incorporate striking geometric patterns, sharp angles, and contrasting colors—especially dark blue, white, and red. Use bold, clean type and asymmetrical design. The overall look should be avant-garde, modern, and industrial, evoking the spirit of 1920s Soviet art.» - Design chocolate bar packaging inspired by Alexander Rodchenko’s Constructivism. Use bold, dynamic geometric shapes and lines, with a palette of deep blue, red, white, and black. Incorporate striking diagonal and vertical elements, large expressive sans-serif typography typical of 1920s Soviet graphics, and minimalist ornamentation. The overall effect should be modern, energetic, and industrial, reflecting Rodchenko’s avant-garde visual language.» 2) Create a bold constructivist poster inspired by Alexander Rodchenko: dynamic diagonal black and red lines cross a white background, geometric shapes (triangles, rectangles) overlap, large sans-serif Cyrillic lettering runs vertically and horizontally, and a powerful industrial motif is featured at the center.» -"Design a poster with energetic Rodchenko-style composition: a monochrome portrait in halftone, surrounded by angular colored bands in red and black, strong contrast, oversized text with asymmetrical layout, and a small circle motif in the corner for graphic balance.» - Create packaging for an ice cream cup and its lid in the style of Alexander Rodchenko’s Constructivism. Incorporate striking geometric patterns, sharp angles, and contrasting colors—especially dark blue, white, and red. Use bold, clean type and asymmetrical design. The overall look should be avant-garde, modern, and industrial, evoking the spirit of 1920s Soviet art.